OCCASIONALLY WE STILL HEAR THIS FROM DENTAL PRACTICES that are considering social media marketing: “…but, my older patients don’t use social media.” Think again.
According to a recent Pew study, for the first time ever, more than half of U.S. adults over the age of 65 are online—with 70% of them going online every day and 34% of them using sites like Facebook and Twitter!
10,000 Americans & 1,000 Canadians Turn 65 Every Day
Despite the tired jokes, baby boomers are NOT tech-hating, non-web-users. They’re online in force! And often they first start using social media to keep up with family and friends. A thoughtful, non-invasive social media engagement strategy inside your dental or orthodontic practice helps you share your culture and the benefits of your practice—without hard-selling dentistry to this highly receptive audience.
We Help Our Clients Integrate Email & Social Media
Our experience with coaching and training hundreds of dental practices in social media marketing continues to show that a solid email strategy that’s designed to fit hand-in-glove with a solid social media strategy delivers an awesome one-two marketing punch.
The Older People Get, The More Likely They Are To Consider Email A Sharing Tool
So, what does this fact mean for your dental practice? It means that a very high priority in your dental practice should be building your email list!
Make The Collection Of Current Email Addresses A HIGH Priority In Your Practice
And, work hard to keep them current! A dental practice is an ideal business for keeping emails current. After all, you typically see your active patients twice a year. You have an easy opportunity to say, “It’s great to see you again Mary! Can we take a moment to quickly verify your email address?”
Why is cultivating and maintaining this list so important? Because although social networking sites offer remarkable opportunities to engage people, in the end, your long-term marketing efforts will be best served by controlling your content and your list. It’s the “hub and spoke” concept that we talk a lot about here at My Social Practice—and an important component of your hub is the permission-based email list you’re working hard to build.
Ready To Get Serious About Social Media Marketing In Your Practice?
Do you want to learn how to effectively use social media in your dental or orthodontic practice from people who specialize in social media—instead of from web development companies and SEO-centric consultants who seem to be jumping on the social media bandwagon? If so, call us or email us. It’s the right time to keep your practice on the leading edge and to take advantage of social media marketing. We look forward to visiting with you.