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Dental Marketing Case Study

Dental Marketing Case Study – The Downtown Dental Group!

By September 7, 2012June 4th, 2022No Comments

dental marketing case study

CONGRATULATIONS TO THE DOWNTOWN DENTAL GROUP, our September Social Practice of the Month!

A Little Bit About Dr. Costello & Team

From their two locations in Milwaukee, The Downtown Dental Group provides the latest technology in a warm, comfortable environment. “We want you to feel right at home in our office, from the minute you walk through our door to the completion of your treatment.”

And where do personal relationships and technology merge? Social media!

During their time as our client, we’ve been impressed by their eagerness to learn and their willingness to try new things in their practice.

Don’t Be Afraid To Try Something New

A while ago, Dr. Costello got a new GoPro videocamera and brought it with him on vacation. The practice’s YouTube channel now includes an awesome dental marketing video of his snowboard run down the mountain as seen from the helmet cam. How cool is that?

They’ve also been playing around with Pinterest. Their Pinboards include collections of dental humor, links to educational resources, and pictures of their own practice. Pinterest is a great chance to mix together useful information, details about your practice, and a bit of fun.

Notice What’s Effective For You

While you’re out and about experimenting with new things, be sure that you keep note of the things that work for you.

At the Downtown Dental Group, they’ve gotten a lot of response from Facebook marketing posts featuring team members. These can be as simple as a photo of a team member at work, or a shout out for someone’s birthday. Remember that the personal touch of YOUR practice is something no one can duplicate.

Use Your Resources

One of the biggest things that we love about Dr. Costello and his team is that they’re always using the dental social media training we provide for our clients. When it was time to load a video onto YouTube, Laura contacted our account managers to get step-by-step training. And as they worked together on their Pinterest boards, they incorporated tips and suggestions from our Blog.


Laura is Dr. Costello’s wife, and she’s been heading up social media for Downtown Dental’s offices. We asked Laura what their biggest surprise has been using social media marketing. She said,“The biggest surprise was “Wow—this is a huge time commitment!” However, we feel very fortunate to be dealing with My Social Practice to lead us down this path.”

Lesson Learned: Yep, it takes time. You need to do research, exercise your ingenuity, and do the legwork. But we’re here to guide you through.


Next, we asked what social media marketing tactics they’ve had the most success with. Laura said, “We have seen the most success with our Facebook posts. Patients really seem to like and comment on our personal posts of team members. We feature a team member each month and acknowledge their birthdays, anniversaries and special events in their lives.

Contests are also popular. We have given tickets away to our State Fair, Summerfest and this September we will be giving away Back-to-School Target giftcards. We even did a radio promotion this spring to help promote our iPad giveaway.”

Lesson Learned: We do our best to give you applicable, fun, and informative kickstarts and blog posts. But your patients are interested in connecting with YOU, not us. Your personal posts and local flavor are what people truly relate to.


Next, we asked Laura to share her thoughts about the biggest benefits of social media for THEIR PRACTICE. She said,“Reaching patients and hopefully future patients immediately. It’s a great way to advertise our offices and services.”

Lesson Learned: Sometimes dental practices aren’t sure how to bring up the great services and technologies they have. Social media marketing is a great place to let your patients know what else you can offer them.


When asked her opinion about what’s the HARDEST part of social media marketing for dentists, Laura said,“Finding time to master everything. It’s tough looking for new ideas that are relevant and will benefit our patients. Right now, we are mainly trying to stay on top of Facebook and Pinterest. Hopefully, in the near future we can experiment more with creating office videos, check-in giveaways and possibly Twitter. We would love to create a YouTube video that would go viral and land us a spot on the Today Show!”

Lesson Learned: There’s always something new and fun to do. We look forward to seeing what you guys turn out in the future!


We asked Laura which services or items provided by My Social Practice have proven to be the most helpful. She replied,“Daily posts for Facebook, informative monthly blogs, and the great team from My Social Practice that are always available to answer questions. Shelby has been fantastic. It’s wonderful that your team is keeping us informed about all the changes in social media.”

Lesson Learned: Social media is always changing. That’s both its appeal and its challenge. But our team is here to keep on top of things for you and guide you through the confusion.


Congratulations to Dr. Costello, Laura, and the whole team at The Downtown Dental Group for your outstanding use of social media!


Is Your Practice Ready To Get Serious About Social Media Marketing?

Would you like to learn more? Read this recent dental marketing case study.

dental marketing case studies

About the Author: Jack Hadley is one of the founding members of My Social Practice, a dental marketing company located in Salt Lake City, Utah. He is passionate about helping dental practices grow by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!