The Best Social Media Ideas For Dentists Require A Little Bit Of Writing
DON’T THINK YOU’RE A WRITER? Of course you are. Holy smokes… You got through college and dental school! It’s just been awhile. You probably don’t realize yet how easy it can be to spread your practice story with a little dental social media post strategy on your side, which requires a bit of writing.
Don’t let the word “blogging” scare you. In the mid nineties there were lots of websties that shared personal lives online. The word blog comes from the term “weblog”. See! Now that you know what it means you don’t have to be scared.
On to the difficult part, convincing you of how dramatically important consistent blogging will be for your dental marketing campaign.
A Rarely-Talked-About Benefit Of Blogging
So, even if the only creature reading your blog is your cat, start! In this digital dental social media marketing age you cannot survive without better developing your writing skills. That doesn’t necessarily mean that you must personally take on all of the writing responsibility. You can work with a team member or a dental marekting agency. But if you think your dental social media marketing can slide by without writing, you’ll always be dependent on others to connect with your patients and prospective patients, which is something you don’t want to happen.
Social Media Ideas For Dentists, Action Item:
If you’re one of our clients, start easy by using some of our pre-outlined blog topics. You can find hundreds of these prepared blog posts in your member site. They’re outlined in a Q&A manner allowing you to simply answer a few questions. What’s great about our prepared blog articles is that they take much of the discouragement out of the process. You won’t find yourself scowering the web for ideas about what to write about. Also, the ideas that we have prepared work. We know, because we’ve used them for more than a decade.
So to get started, just contribute a few sentences to personalize the content. You’ll quickly start getting much more comfortable with the idea of writing for your patient base. If you’re not one of our clients, you can start your own blog in minutes. My recommendation is that you call your dental website company and ask them to add a blog. This should take them approximately 3.5 minutes. So if they tell you it’s going to some huge cost, call us.
If you don’t currently have a website and you need to set one up I would recommend that you use WordPress.com. WordPress is one of the most prolific website design platforms. About 40%-45% of all dental websites are built on WordPress. I know, I did the research. Adding a blog is one of the best ways to up your dental website game.
Getting Started With Blogging And Great Social Media Ideas For Dentists
Think of some topics you’re passionate about. Choose a couple that are dentistry related and a couple that aren’t.
For example, perhaps you’ve started using a simple Patient of the Month program! Publish a short blog post about it and distribute it through your social media platform! It doesn’t need to be formal or long. Or, perhaps you’ve started recommending Opalescence whitening and you’re excited about it. Don’t get bogged down in the technical details—just tell your patients what you think about it and how you feel about it. Creating content from inside your practice creates honesty and transparency go a long way here.
For your non-dental post pick a personal topic to write about. These can indirectly (or directly) point back to dentistry, but they don’t have to. Did you just finish a great book? Are your training for your first triathlon? Did you and your family recently enjoy a fun, family vacation? I spoke with one of our clients the other day that likes to write about his favorite wine. Again, these posts don’t need to belong to topics under the dentistry umbrella. Matter-of-fact, you’ll likely find that you’re patients appreciate the non-dental blog posts more.
Here are just a few examples from some of our other clients:
- “And The Winner Is… Rachel Hone!”
- “Getting To Better Know Our Awesome Dental Administrator, Mary”
- “Show Off Those Pearly Whites”
- “The Culture Of Our Practice”
The rewards for owning your own writing voice in your social media dental marketing efforts are worth the little bit of work. Take the leap of faith and start doing a little writing. Baby steps. Mom was right… Practice makes perfect.
What To Do After You’ve Written Your Blog Post
Post it to your social media accounts. That’s right, your blog post becomes a new piece of social media content. This is super helpful in creating a stronger online footprint. Google and other search engines like to see links from your social media accounts to your website and blog. This will not only help your website and blog to rank higher in search engines but you’ll also find that your social media accounts will benefit.
The next thing to do is decide whether your new blog post is worthy as a patient email. No reason to write a completely new email when you just wrote a blog post that will do. This strategy of writing social media ideas for dentists and then publishing the content in multiple ways will save you tons of time.
Wrapping up Social Media Ideas For Dentists
The goal here is simple: create better connections with your patients and prospective patients through blogging. You don’t need to be a professional writer, but you do need to start getting comfortable writing for them if you want to stay relevant in the digital marketing age. The good news? It doesn’t take much time or effort – just about 15 minutes each day! That can make all the difference when it comes to higher conversion rates and more satisfied patients. So what are you waiting for? Get started writing and posting personal social media ideas for dentists.
For more information about our online marketing programs, contact us today at 877-316-7516. You will be happy you did!
Remember…you snooze, you lose. It’s never too early or too late to start promoting with social media ideas for dentists! Don’t wait until everyone else is crushing it online for all of your prospective patients to find out about it—get in the game now and make a splash with these dental marketing psychology principles!
This post is part of a the series 26 Dental Social Media Post Truths.
Related Social Media Content Articles:
- How Can I Make My Practice More Profitable
- Fun Practice Facebook Post Ideas
- What Cosmetic Dentists Need To Know About Their Website
- Best Dental Social Media Posts
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow through social media ideas for dentists. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.