ALTHOUGH WE TALK A LOT about not being pushy with social media marketing, remember that you DO have a base of fans—no matter how small or large—who love who you are and what you provide. From time to time it’s OK to solicit their help. Don’t forget the definition of Community-Driven Dental Marketing… “Cultivating and enabling ‘fans’ who willingly share your story with their trusted, highly-scalable, permission-based social networks.”
Facebook Rolls Out An Opt-In To Notifications Option For People Who Like Business Pages
There’s been some timely news this week from Facebook that they’re now allowing people to opt-in to receiving notifications each time their favorite Pages post. Essentially it helps them (sort of) bypass EdgeRank—the algorithm Facebook uses to determine what content users most want to see.
What does this mean for your dental social media marketing? It means that if you can convince patients and prospective patients that your content is worthy of their attention, they may opt-in to being notified every time you post something on Facebook.
Here are a couple of easy things you can do today to encourage your Facebook fans to opt-in to receiving notifications from your practice.
1. Use Your Blog To Invite
If you’re one of our clients, we’ve already communicated this to your patients (shown below). If you’re not one of our clients it’s easy to set up a blog. We recommend WordPress. Once you’ve have the blog setup, create a post like the one below and start spreading the word to your patient base. Use all the tools in your dental social media platform, including email, to get the word out!
2. Use Your Facebook Page To Invite
RIGHT-CLICK AND DOWNLOAD THE GRAPHIC BELOW and post it on your Facebook marketing page inviting you patients and prospective patients to opt in to getting Facebook notifications when you post.
This post is part of a the series 26 Dental Social Media Marketing Truths.
About the Author: Jack Hadley is one of the founding members of My Social Practice, a dental marketing company located in Salt Lake City, Utah. He is passionate about helping dental practices grow by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!