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Humanitarian MarketingSmiles For Life

Dr. Dunn’s Team And Smiles For Life Are Fighting Child Slavery In Ghana

By March 25, 2013June 4th, 20222 Comments

social media marketing for dentistsSEVERAL YEARS AGO, DR. JERRY DUNN
read a story in the Reader’s Digest about a woman named Pam Cope. Pam was a hairdresser, wife, and mother of two in a small Missouri town. Her life was changed forever with the sudden death of her 15-year-old son, Jantsen, from an undiagnosed heart condition.

Through the pain of Pam’s loss she began seeing the world in a new light.

Pam heard about the horrors of child slavery in Ghana and vowed to take a stand for exploited children, creating the Touch A Life Foundation. The Touch A Life Foundation inspires others to advocate on behalf of trafficked and vulnerable children around the world, providing holistic long-term childcare in Ghana, Vietnam, and Cambodia. Since Touch A Life was founded Pam has touched the lives of many children—including adopting two children from Vietnam.

Dr. Dunn’s Connection With Pam Cope

So what does Pam Cope’s story have to do with Dr. Jerry Dunn of Las Colinas, Texas?

Imagine Dr. Dunn’s surprise when just a few weeks after reading about Pam a new patient walked into his office. It was Pam Cope. Pam mentioned that she had two adopted ten-year olds from Vietnam. After a cursory glance at the book in her hand (a first edition of Jantsen’s Gift, the book Pam wrote about her experiences) and recalling some of the details from the article, Dr. Dunn asked if she was the same woman he had read about. She happily responded that indeed she was. She and her family had recently moved to the area with her husband’s new job, and they needed a new dentist.

A Divine Introduction

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Dr. Dunn had been deeply moved by the article he had read about Pam. When Pam walked into his practice (out of all the dental practices in the world) he knew that divine intervention had brought them together.

Pam felt the same way. She gave Dr. Dunn her book, and signed it, “Divine introductions of the very best.” Coincidence? Not to Dr. Dunn.

Smiles For Life Provides A Way For Dr. Dunn And His Team To Help

March through June, hundreds of Smiles For Life dental practices professionally whiten teeth to raise money for seriously ill, disabled, and underprivileged kids. They’re Crown Council members—an alliance of leading-edge dental teams committed to charitable work. When you have your smile whitened, 100% of the proceeds go to the Smiles For Life Foundation, which in turn supports the Touch A Life Foundation.

Dr. Dunn and his Advanced Dental Care of Las Colinas team couldn’t wait to throw their efforts behind Smiles For Life this year. They know that it isn’t about the posters they have hung in every room, the t-shirts they wear with pride, or even the publication they get in the local newspaper.

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The entire team knows that what they are doing is something much bigger, and that with every smile whitened they’re able to help keep a child safe, in a world that wouldn’t do so without their help. Thank you for your inspiration Dr. Dunn and team!

Is Your Practice Participating In Smiles For Life?

Why does your practice participate in Smiles For Life? Please share your stories with us below so that other practices and participants can be inspired. Or visit our Facebook page and share on our wall!

This post appears here on My Social Practice’s site because each year we’re honored to volunteer our time to help market this worthy cause through social media. This post was researched and written by Becky Levanger. One of our company founders, Jack Hadley, teaches Social Media Marketing to MBA students at Brigham Young University’s Marriott School of Management. Each year he asks some of his students to help with Smiles For Life as part of their class assignments. Becky is one of Jack’s students this semester. For purposes of full disclosure, we just wanted to let you know about the connections. Thanks.


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About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.


  • Maribeth Brown says:

    With out a doubt a true gentlemen working with an outstanding dental team! They each strive to leave this world in a better place than they found it. Impacting lives each and everyday is just what they do..

    • Jack Hadley says:

      Thanks for your comment, Maribeth. Yes, they are an awesome team. And, it’s a testament to the power of the Smiles For Life program.