THERE’S A LOT OF BUZZ right now around social media for dentists. In some cases practices feel pressured to jump on the bandwagon because somebody said, “You really must be on Facebook!” without any real thought about why they should be on Facebook.
Do you have an intuitive hunch about the value of social media marketing for your practice, but you’re just not sure yet where the value lies? Read on…
Table of Contents
- Forward Thinking Practices Recognize The Power Of Relationship Marketing
- One Impression Can Easily And Quickly Lead To Hundreds Of Impressions
- Personalized Endorsements Of Your Practice Happen One Conversation At A Time
- For “I’m looking for a dentist…” To Happen You Must First Capture Attention
- It’s Time To Get Serious About Dental Social Media Marketing For All The RIGHT Reasons
Forward Thinking Practices Recognize The Power Of Relationship Marketing
We’ll spare you the numbers on social media’s growth—they’re staggering. Forward-thinking practices understand that relationship marketing and content marketing through social media channels is here to stay—and, they see the significance of being visible on this stage. Increased top-of-mind awareness with existing patients leads to more referrals. And while it’s true that traditional word-of-mouth marketing has been around forever, today the widespread ease and scalability of social media has given rise to the concept of Community-Driven Marketing:
Community-Driven Marketing is defined as “cultivating and enabling fans who willingly share your story with their trusted, highly-scalable, permission-based social networks.” Are you making it easy for patients to help tell YOUR practice story to THEIR OWN trusted networks? Using dental social media marketing, you no longer need to be the only one holding a bullhorn!
One Impression Can Easily And Quickly Lead To Hundreds Of Impressions
So what happens when Phyllis says something nice about you? That’s right… Many of her 1,353 friends hear it:
Personalized Endorsements Of Your Practice Happen One Conversation At A Time
So what happens when Stacy says that her kids LOVE going to the dentist? That’s right… Stacy’s friends have kids too:
For “I’m looking for a dentist…” To Happen You Must First Capture Attention
Practices that don’t understand the basic premises behind great marketing never have any engagement or “stopping power” on the their social media pages. Consequently, these kinds of results never happen for them…
It’s Time To Get Serious About Dental Social Media Marketing For All The RIGHT Reasons
Yes, I know doing things a new way is scary. Yes, I know you have all these concerns about social media wasting your time, distracting your team, not seeing returns, yada yada… Bottom line is, friend, there’s never been a better time to start telling your practice story and letting your existing patient base help you share it with their friends, family members, coworkers and gym buddies. Let’s get started helping you do this.
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About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.