LinkedIn Dental Marketing & SEO Value Start With Your Personal Profile
Your Personal Profile Is A Localized Clout-Builder
Have you noticed lately, when you google someone’s name, just how often pages one search results include LinkedIn profiles?
When it comes to taking advantage of LinkedIn’s marketing value for dentists, orthodontists, optometrists or physicians one of the most important things you can do is thoroughly build out your personal LinkedIn profile page.
I’ve found that one of the things most doctors don’t realize is the incredible depth to which they can build out their personal profile. A well-developed LinkedIn profile is essentially a powerful second website. It includes:
- Easily Accessible Contact Information, and a place to post blog articles…
- A Background section to talk about your practice philosophy or to post before and after photos.
- An Experience section where you can embed testimonials…
- Two sections called Organizations and Volunteer Experience where you can talk about the things you’re doing to give back to the community and the world,
- Places to list the languages spoken inside your practice, and any honors or awards you’ve received,
- A section called Projects, where you can list some of the services you offer…
- Under the Skills section, your patients and Linkedin connections can endorse you for specific services and capabilities, such as Invisalign, Implants, or dentures…
- The certifications and Education sections list more details of your background and credentials…
- In addition to patient testimonials, the Recommendations section can include short, personal messages from people in your community that you do business with…
- And finally, the Connections, Groups, and Following sections boost your clout by connecting you in meaningful ways to influencers and organizations that matter…
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Spending A Little Time On LinkedIn Pays Off In Strengthened Local Relationships
This weekend, I encourage you to spend some time improving your profile on LinkedIn. I know, I know… It takes a little leap of faith. But if you’re the kind of doc who has read this far, you’re likely the kind of forward thinker who will do it. Send me a note in the comments section of this post below and let me know. I want to personally congratulate you.
Ready To Begin Finding Dental Patients with Digital Dental Marketing?
About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.
