Dentist Marketing Idea: Simple Blogging Strategies
Trust is everything in the relationship between dentist and patient, and one of the best ways to build it is surprisingly easy—blogging!
Effective blogging is a simple dental marketing task. Most dentists and dental practices don’t take the time to write, but it’s vital to digital marketing growth.
When you begin to write blogs, make sure to focus on what you love about dentistry, your team, and your patients in a way that informs and empowers readers. For example, as a dentist, you might blog about the latest advancement in teeth whitening or dental implants, answer a patient’s question about flossing techniques, or write about foods that commonly cause dental issues.
The important thing is that whatever you write about, your blog posts should demonstrate your expert knowledge and genuine concern for patients’ well-being.
Why is blogging such a valuable tool for dentists?
Because it allows you to strengthen your online presence and reputation as a dentistry thought leader, a regular feed of interesting and helpful blog content attracts visitors and builds trust with patients, making them more likely to refer family and friends.
But one of the most valuable parts of dental blogging is that you can do it anywhere. You don’t have to be in your office. You can blog at lunch, home, or in the morning before you head out to the office. And, it doesn’t have to be the dentist that’s blogging.
If you are willing to start blogging can be a simple dental marketing idea.
#1. Define Your Blog’s Marketing Purpose
Begin by deciding what you want to achieve with your blog.
Doing this first will not only keep you focused but also provide many blogging content ideas for what you want to write about. A good blog goal might have three parts, such as “to educate readers, build trust with patients, and strengthen our online presence.”
Share your blogging plans with your team. Your team can be one of the central focal points of your blog writing. It’s important to remember that you’re patients often remember your team members and not the dentist. Highlight your amazing team, which will also support your practice mission and culture.
#2. Write Blogs For and About Your Dental Patients
“I don’t know what to write about” is a sentiment that keeps far too many people from blogging.
As a dentist, you have a unique advantage here because you talk face-to-face with your blog’s audience every day: patients!
Don’t overthink dental practice marketing. When it comes to blogging make sure to highlight your patients as often as you can.
Keep notes on the most common concerns that your patients bring up throughout the week. Ask fans on social media what dental questions they want to be answered. Monitor dental industry headlines for new technology or findings that you can translate into a simple, relevant blog post. Share why one of your team members loves serving patients in a “team member spotlight.”
If you focus on your patients’ and prospective patients’ needs, you’ll find there’s no shortage of great ideas for blog posts.
#3. Promote Your Posts on Social Media Platforms
No matter how good your content is, blog posts can’t achieve their purpose if nobody knows about them. Consider how best to use all available channels of communication to distribute your blog content.
Since blog posts are usually too lengthy for platforms like Facebook and Twitter, they are typically hosted on a practice website. So how do you get people to your website to read your posts? You could share a link to the post on all your social media platforms, attach a catchy caption, and boost it on Facebook. Send a monthly newsletter to your patient email list with headlines and links to the month’s posts. In your practice, invite everyone who visits to stay in touch through social media and subscribe to your blog.
Effective content distribution, as well as proactively inviting patients and team members to read and share your posts, is key to a successful blog.
#4. Commit to a Dental Marketing Content Schedule
Nothing makes a blog look irrelevant like seeing that the most recent post is from five years ago. A steady supply of fresh posts shows readers that you are not only staying current on dental trends, but also present and available to engage with them online.
A good place to start is to commit to publishing one new blog post per week. Remember, nobody is expecting a treatise; just keep the purpose of your blog in mind and write something concise and useful for your patients. Eventually, you might move up to publishing two or more posts per week. As you build your blogging network through referencing and sharing the work of other dental professionals, you may also invite guest writers to contribute a post.
Grow Your Practice Through Dental Blogging
Blogging is such a powerful tool in social media marketing because it can establish you as the trusted dental expert in your community. Search engines will notice your relevant content and display your practice more prominently to people in your area looking for a dentist. And by writing posts that are valuable to your patient base, you build the essential rapport that leads them to introduce your practice to family and friends.
Need a little help getting started? My Social Practice makes it easy! Clients receive dental blog ideas and post templates every week, along with a team of social media experts ready to help them to success in writing, publishing and distributing blog content.
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
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