Over the past couple weeks, have you seen videos on social media of people simply standing still? What’s going on? It’s the Mannequin Challenge!
Internet sensations are short-lived and sometimes inexplicable, but they offer opportunities for your team to create fun social media posts and connect with fans! This was the case with the “Mannequin Challenge,” which was started by some high school students in late October.
Here’s how it works: a camera winds through a scene of people holding completely still — like mannequins — as if frozen in the middle of their day-to-day activities. Check out how four dental practices combined the effect with some creative posing to make these great videos.
What’s special about the Mannequin Challenge is that it’s like a mini practice tour — it can act as an introduction to your team members, practice environment and culture.
Participating in the latest social media craze is an excellent way to grow your online presence and build relationships with fans and patients. Learn more about the best way to post about current events and trends in our blog post.
The Mannequin Challenge probably won’t be popular for much longer, so if your team is going to make a video, do it this week! Tag My Social Practice when you post it as well — we’d love to see what you do with it!
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About the Author: Blake Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists or our dental websites service, learn more here.