Super Bowl season has become as much about advertising as it is about football — with Facebook and Twitter playing increasingly significant roles. Here’s how one simple Super Bowl tweet from Oreo became a turning point for social media marketing, and what you can learn from it.
Football fans might recall Super Bowl XLVII as a close game between the Baltimore Ravens and the San Francisco 49ers, but in the world of social media marketing it’s remembered for a different reason. During the third quarter, an electrical outage put the game on hold, leaving spectators browsing social media waiting for the power to come back on. That’s when the Oreo marketing team decided to strike with this simple tweet:
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
The tweet spread like wildfire, gaining over 15,000 retweets and winning Oreo a massive boost to brand reputation and top-of-mind awareness. It was the product of a social media strategy that emphasized keeping a sharp eye out for in-the-moment posting opportunities.
So when there are major cultural events happening, like the Super Bowl, remember to look for opportunities to connect with patients and fans through social media. Be creative and find relevant ways to relate dental and oral health-related messages. Check out our blog post for tips on creating effective posts about current events.
RISE UP! Showing our Falcons spirit at work! 🏈🏈#riseup #falcons #HulseyDentistry #DrTrishaHulsey
With a little planning and quick thinking, you can create topical social media content that strengthens your online presence and grows your audience. And as we’ve seen with the Oreo tweet, your posts don’t have to be elaborate — just demonstrating your cultural awareness through social media is enough to build your reputation as a savvy, dynamic dental practice.