Facebook is continually improving its live broadcast feature, making it a simpler, more effective way for anyone to create video content. Try one of these ideas this week — all you need is a phone!
Digital marketing thrives on video content. Studies estimate that video makes up nearly 80 percent of all internet traffic, and 90 percent of consumers say that a company’s video content affects their purchasing decisions.
On social media, video communicates personality, emotion and energy in ways that plain text and photos just can’t match. And as a dentist, that’s valuable for you — the better patients and fans know you, the more likely they are to become new patients, remain patients, or refer their family and friends.
Now, with smartphones and Facebook Live, breaking into video content creation is easier than ever for dental teams. You don’t need expensive equipment, a script or a set. Live video is all about being open and spontaneous, having fun, and interacting with the people who will become advocates for your practice.
Start by opening the Facebook app on your iPhone or Android, and tap the “Live” button on the left side of the status update box:
Then, write a short description of what your broadcast is about, tap “Go Live,” and that’s it! All your fans will be notified that you’ve started a broadcast, and your stream will appear at the top of their feeds. It’s a great way to get top-of-mind awareness for your practice.
So what should your Facebook Live broadcast actually be about? Here are 5 ideas you can use this week:
1. Have a Dental Care Technique Review
We could all use a little refresher from time to time on dental care skills. Have a five-minute live broadcast reviewing the correct way to perform a dental hygiene task, such as flossing or brushing with braces. This is a great way to not only promote good habits but also show your fans how much you care about patient education.
2. Do a Dental Q&A
A week or so before your live broadcast, ask your patients and fans online and in-practice what questions they have about dentistry, oral care, or even about you personally. Then, answer the questions on a live “Ask the Doc” broadcast!
3. Announce an Exclusive Special Offer
Reward your fans for keeping in touch with you by offering a discount or a chance to win a prize if they mention this live broadcast.
4. Take a Practice Tour
Some of our clients’ most successful live videos have been simple tours of their practices. Take the opportunity to quickly introduce some of your team members in the office that day. Show off the unique features of your practice that allow you to provide a patient experience like no other!
5. Demonstrate a Featured Product
While the focus of your social media shouldn’t be sales, occasionally it’s good to introduce your fans to products that you think will improve their lives. Also, demonstrating the latest whitening product or piece of equipment will show how much you value staying on the cutting edge of dentistry!
Of course, any holiday, birthday celebration or conference you go to as a team is a prime candidate for a quick live broadcast. Plus, any live broadcast you do will appear as a video on your practice’s Facebook page afterwards, letting anyone see it who may not have been able to tune in.
If you’ve never done a Facebook Live broadcast before, experiment with one this week! It’s an easy, fun way to get your team involved in your social media efforts and create shareable video content that helps new patients find you. For more ideas, check out our free ebook below!
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About the Author: Blake Hadley is a dental digital marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing services company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our agile dental website development service, you can learn more here.