You should be taking every opportunity to add original video content to your practice’s social media pages. Facebook’s new cover videos give you an interesting and effective new way to introduce visitors to your team and practice culture!
Video content is the lifeblood of great social media pages. It boosts engagement, conversion, and sharing more than any other type of online content. A great video can serve as the centerpiece of your practice’s website and social media pages, helping prospective patients quickly get to know you and your team.
Facebook has recently begun rolling out the option to set a video as your business page’s cover image. It’s a golden opportunity to feature video content from your practice where visitors are sure to see it!
Here’s how it works:
First, to see if your page has cover videos enabled, hover your mouse over your page’s cover image. You should see a “Change Cover” button in the upper left with a little video camera icon. Click it, then click “Choose From Videos.” If you don’t see that, the feature rollout might not have come to your page quite yet.
Then, simply choose one of your videos to feature! Keep these guidelines in mind while selecting:
- It must be 20-90 seconds in length
- Recommended dimensions 820 x 312 pixels
- The video may have sound, but it starts muted
If you would like to upload a new video to use, go to your page’s Videos tab and click the “Add Video” button.
Occasionally swapping out your Facebook cover is an easy way to keep your practice page looking fun and fresh, and cover videos open up even more possibilities! For example, you might feature a video related to an upcoming holiday, or a compilation of quick clips featuring team members. It’s a perfect opportunity for one of your team members with a little video editing skill to make something unique and eye-catching for your social media presence!