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People are watching more online videos than ever before, especially on Facebook. And smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about anything else.
A viral video from your practice can put your name and team in front of hundreds of thousands of people, including ideal potential patients in your community. Video content is especially effective at helping people get to know you personally — and people like to do business with people they know. Plus, creating short, simple videos with your team is just fun! It’s a great way to build unity and practice culture.
What’s made the social video marketing revolution possible? The smartphone in your pocket (or you’re reading this on right now)! Now, you can capture the little things that make your practice special and turn them into fun, shareable, social media clips — anytime, anywhere!
Here are 3 free, easy-to-use apps on both iOS and Android that you can use to create short videos for your practice’s social media pages:
Some of the best videos we’ve seen from our client practices have been created with the free Dubsmash app! It allows you to “dub” your video footage with audio from various movies and songs, then share it to your social media pages. Download the app and let your team’s creativity loose making funny clips!
THESE GUYS ARE A BLAST! We made another compilation of Patricia A London, DDS, one of our GREAT social media clients, and their hilarious Dubsmash videos! Check out all their videos at instagram.com/mondaybites
Posted by My Social Practice on Thursday, June 22, 2017
Note: As some of the lyrics and quotes available through Dubsmash contain adult language, make sure to review them first.
Boomerang makes short, looping animations with no sound. It’s barely any more effort than taking a regular photo, and it allows you to inject some fun and personality into simple updates or announcements!
Our hygiene team ROCKS!!
Posted by Dr. Dolores Baran DDS on Thursday, April 13, 2017
Flipagram is a great way to share a lot of photos with your fans in slideshow format! It’s fast, easy, and more engaging than just looking at a photo gallery on your Facebook page. It even allows you to set your slideshow to a music track!
Summit Dental and Orthodontics. Best Job Ever!! #mysummitdental #summitortho #loveourpatients #loveourteam????
Posted by Summit Dental & Orthodontics on Thursday, August 17, 2017
Plus, all of these apps support saving your clips and/or instant sharing to Facebook. No need to try to build an audience on so many different platforms — simply create video content with any of them, save it to your phone’s Camera Roll, and post it directly to your practice’s Facebook page with a couple taps.
Try creating a short clip with your team this week and see how fun and easy it is to build your practice’s online presence with social video.
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About the Author: Blake Hadley is a dental digital marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing services company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our agile dental website development service, you can learn more here.