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3 Dental Office Facebook Post Ideas That Are Helpful During Covid
We have seen the power and usefulness of dental social media skyrocket as recommendations, updates, and information regarding how to manage to spread of COVID-19 during the pandemic has been changing by the minute. Along with that, we have been asked to provide ideas on dental Facebook post ideas during COVID. This is a great question. How do dentists appeal to patients during lockdowns and worry?
Small businesses around the globe have harnessed the strength and influence that social media has given them during this time, and the results have been incredible.
Not only are small businesses like dental practices reaching more people than ever before, but they are also becoming authority figures in their local areas as they keep their communities knit together with engaging, informative content.
There are dozens of ways to optimize dental social media and dental office Facebook post ideas during COVID for engagement. The most important thing to keep in mind is that your content has to be worth your patients’ time.
Create content that connects with patients and fans on a personal level, naturally leading to more shares, likes, follows, and eventually dental new patients.
Here are the three types of dental office Facebook pose ideas your practice MUST have to take advantage of the potential and power of dental social media marketing during and post COVID.
1. Fun Content
Although it may not look like it on the surface, fun content does do a lot to help the growth of your practice by building report and trust with your patients online. We’ve seen hundreds of dental practices use fun content to attain a big following. Not only are you able to increase your reach, impressions and followers, but you’ll also find that the patients you find on social media have a higher case acceptance.
Too often dentists get too wrapped up in the logistics that they forget to ask themselves one important question: “Are my social media posts something that anyone would be delighted to see pop up on their social media feed? Is this a helpful dental post idea during COVID?“
Examples of fun content
Giveaways – Fantastic dental office Facebook post ideas can host and share a giveaway to get attention and also show your patients and fans that you appreciate them
Charitable Efforts – Share photos of charitable efforts that your practice is involved with. Your community wants to know if you’re involved. It’s okay to mention your efforts.
Just for Fun – Share photos of patients in the office, team members goofing off, or a group photo just to say hello!
2. Educational Content
Use your social media platforms as a place to educate and inspire your patients and fans to take good care of their teeth and oral health. Oral health is a big part of overall great health, keep your patients safe and informed by offering expert tips.
Examples of educational content
How-To Video – Take a short video reminding patients and fans how to floss properly, how to clean their retainers, etc. Explain how to look for signs of oral health problems and concerns. Use your expertise to suggest and encourage your social media followers to keep their mouths healthy. You can also contact experts from a reputed orthodontic services.
Product Education – Educational dental office Facebook post ideas can focus on a service or product that you use or have in the office. Explain to your followers why an electric toothbrush, WaterPik, or night guard is important to their oral health. Encourage them to come into the office to check out the products you suggest or offer local shipping!
Service Education – Describe what service you offer in your practice Explain to your patients how you treat cavities, root canals, what types of fillings you give etc. Expound on the services you offer — make sure to include whitening too!
3. Safety Content
Safety content is probably the most important dental office Facebook post ideas during a pandemic. Your social pages are the ideal place to illustrate to your followers that you take the safety of your patients very seriously. Use safety content to reassure and comfort your patients and potential patients.
Dental post ideas during COVID: Examples of safety content
New Practice Procedures – Record a short video or create and share a couple of posts that outline exactly how your practice is seeing patients during COVID. Does every patient need to wear a mask? Are patients waiting in their cars or the parking lot instead of in the lobby? Did how you receive payment change? Give your patients all of the details about their new experience at your practice.
Make sure to highlight all of the updates and changes that you’ve made in your dental practice. Be thorough and take time to explain new processes carefully.
Dental Practice Cleanliness Content – Share photos or videos of what your team is doing to keep the practice exceptionally clean and sanitary. Build trust and by showing your patients the measures you are taking to guarantee the practice is sanitary before and after every patient. Explain what kind of products you use to kill bacteria and assure patients that they are in good hands at your practice. Some of the best dental office Facebook post ideas have to do with content that shows how well you keep your office clean.
How to Stay Clean at Home – Give tips on how to keep your toothbrushes safe from bacteria and when to change out your toothbrush. Encourage patients to use toothpicks and floss rather than their hands to get food out of their teeth. Explain how keeping your mouth healthy and clean assists in overall great health say the experts from this great periodontic services.
Remember, the best content for dentists meets people’s needs, connects with them on a personal level, and is interesting. Dental post ideas during COVID circles around that personal relationship. When patients come across your content, the goal is to get them to engage with you. Fun and educational content are what causes positive top-of-mind awareness.
When you’re on your patient’s mind, they are more likely to introduce your practice to family and friends.
The importance of social media for dentists and orthodontists cannot be emphasized enough. Set aside some time to make a social media plan using the post suggests mentioned. There is no better chance to showcase leadership, establish new relationships, and provide support to your patients.
My Social Practice is a digital and social media marketing agency for dentists and orthodontists. We specialize in growing your practice using the power of social media, websites, online reviews, and more. Find out how we can help your practice grow!
Find New Patients With Dental Office Facebook Post Ideas?
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow using dental office Facebook post ideas. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.