9 Reasons To Use The Dental Publisher for DSO Social Media Marketing
Social media is one of the most valuable tools for a dental marketing company. Creating campaigns on Instagram, Facebook, and even TikTok can draw attention to a practice, generate new patient leads, and foster a strong online brand image.
But actually managing all of these different accounts can be time-consuming and chaotic for DSOs, especially when supporting several practices at once.
If you’re looking for a way to make managing social media for dentists easier and more efficient, it’s time to find a software solution that works for you.
How The Dental Publisher Optimizes DSO Social Media Marketing
Your DSO should choose a dental marketing company that understands the value of a well-crafted social media post and knows how to make that process easier for you. The Dental Publisher streamlines social media publishing for dentists by integrating helpful tools, providing a huge library of content, and keeping the workflow in one centralized location.
If that’s not convincing enough, check out this list of 9 reasons why DSOs should use The Dental Publisher for social media.
1. AI Integration With ChatGPT
Coming up with creative dentist social media ideas takes up a lot of time and energy, especially when you’ve been working with a practice for a long time. With The Dental Publisher, you can generate a dozen captions in no time thanks to the ChatGPT integration. AI tools like this help speed up the creative process and having AI integrated into a publishing tool makes your DSO social media marketing job that much easier.
2. Canva Integration for Seamless Design
Along with a ChatGPT integration, The Dental Publisher features a Canva integration to make the design aspect of social media a breeze. Whether a practice needs pediatric social media marketing ideas, general dentistry promotional materials, or help with event signage, you can do it all here. Plus, designing with Canva allows you to save templates and ensure branding is consistent across social channels.
3. Automated Local Hashtags
You’ve got enough on your plate—let us worry about hashtags for you. A huge part of dental SEO is incorporating region-specific keywords, and hashtags are a great way to accomplish this. With The Dental Publisher, you can choose to automate local hashtags like #dentistnearmelosangeles or #cosmeticdentistseattle. These hashtags will automatically get added to every post—allowing local patients to easily access local search terms.
4. Publishes to All Accounts
One of the most frustrating aspects of social media for DSOs is coordinating several different social media accounts. To make life easier, The Dental Publisher supports Google Business Profiles, Facebook, LinkedIn, TikTok, Instagram and Instagram Stories, Pinterest, and X (Twitter) all within one central tool. Easily flip back and forth between social channels and schedule posts on all platforms.
5. Robust Content Library
DSOs can also enjoy a huge library of content when using The Dental Publisher to make posting even easier. Easily find dental-specific images, posters, AI-generated visuals, gifs, memes, and trending content for amazing social media posts. Get a demo of The Dental Social Media Publisher to take a peek at what is inside.
6. Consistent Pricing With Unlimited Users
Unlike some publishing tools, The Dental Publisher allows for an unlimited number of users and linked social media accounts. Other tools charge DSOs more for additional logins or social platforms, but our goal as a dental marketing company is to make our software accessible to everyone on your team. Enjoy consistent pricing without any surprise upcharges.
7. Flexible Permissions
In a large DSO, determining who has access to what can be tricky. When choosing a social media marketing company, it’s important to pay attention to how they aim to make posting more accessible for your team. The Dental Publisher Makes it easy to choose who can access which social media profiles, who gets final approval, and who is allowed to actually publish. Plus, if people come and go from your organization, you can edit permissions in a snap.
8. Centralized Workflow
One of our favorite things about The Dental Publisher for social media is that everything happens in one central location. Content creation, editing, ideation, approval, and posting all happen within one software tool. Say goodbye to clunky Google Docs, group messages, and spreadsheets. The Dental Publisher will become your new home for all things social media.
9. Helpful Data to Drive Decision-Making
Along with making posting easier than ever before, The Dental Publisher for social media also helps DSOs analyze engagement. Our software takes the guesswork out of social campaigns—you can easily find out how posts perform, track the number of followers on each platform, and see DMs, likes, shares, and comments. For example, if you’re struggling to come up with new social media ideas for Orthodontic marketing, your team can look at how past posts have performed, and gauge interest based on these statistics.
Conclusion: Simplify Your Social
It’s time to ditch the chaos of your old social media tools and consolidate your efforts with one robust software. Using The Dental Publisher for social media will simplify your content creation, get everyone on the same page, and produce professional-looking posts every time.
Schedule a consultation about the dental publisher and find out how your DSO can start benefiting from this tool today.
Frequently Asked Questions
A Dental Support Organization or that wants to connect with their patients locally, authentically with the intent to build trust and increase new patient acquisition, should be actively posting on social media. The problem arises when implementing a DSO social media marketing campaign. When the proper tools are not used Inevitably confusion, frustration, friction, and wasted time erodes the marketing campaign. Many DSO’s give up on social media. The goal of the DSO social media marketing campaign should be to create a functioning system that allows for consistent posting of authentic and engaging content.
The frequency of dental publishing for social media largely varies between social platforms. For example, posting too often on Instagram can result in lost followers because it comes off as spammy to followers. On the other hand, businesses should post on Instagram Stories more often—2x per day or more, depending on the day. DSOs should also post to X (Twitter) multiple times per day, and other channels multiple times per week.
While it’s great to be active on all social media platforms, Facebook, Instagram, and TikTok are the most common platforms prospective patients use. You can judge which platform to focus on the most based on a target demographic. For pediatric dentistry, you might want to focus on Facebook and Instagram to reach parents. If your practice is in a college town, you might try spending more time on TikTok to reach a younger audience. The Dental Publisher will make posting easier, no matter which platforms you choose to utilize.
Creating a social media presence for a dentist or dental practice can be tricky, which is why hiring a dental marketing agency with a dental publisher for social media can be so helpful. Creating a steady stream of content is time-consuming, and it can be difficult to come up with fresh ideas.
Social media in dentistry also comes with the unique caveat that everything must be HIPAA compliant. Dentists who use social media inappropriately by posting patient PHI or blurring the lines of professionalism can create problems for their image and even receive hefty fines.
The best way to avoid HIPAA violations in your dental social media is to stay informed on the latest rules and regulations. Some of the most common HIPAA violations in dental social media include sharing patient photos without written consent, failing to store patient photos and information with encryption, and identifying patients through commentary such as appearance, occupation, or personal life. Social media falls under the HIPAA privacy rule, so it’s best to get explicit consent before sharing any patient-related information. Using a dental publisher for social media will help you stay compliant as well.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about helping practices grow through SEO for dentists. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of dental SEO or our dental website service, please give us a call.