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The 20 Best Invisalign Marketing Strategies of 2024

By February 27, 2024March 5th, 2024No Comments

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Invisalign Marketing For Dentists and Orthodontists

If you’ve ever treated a patient who was hesitant about being called a “brace face,” then you know that Invisalign has revolutionized the way we think about straightening teeth, offering a discreet alternative to traditional braces. For dentists and orthodontists, providing Invisalign can enhance patient satisfaction and prove a lucrative addition to your practice—provided your potential patients know you offer this cutting-edge service. Over 17 million people have used Invisalign, and with the growing demand for cosmetic dental solutions, the market for Invisalign continues to grow. 

Because Invisalign is simple and cost-effective for providers, more dental practices offer this service and enjoy the profits. However, the battle to differentiate your practice from the rest intensifies every year. Fortunately, we’ve got your armor ready. Our specialists have curated the top 20 marketing strategies for promoting Invisalign services to attract a broader patient base.

Table of Contents

The Importance of Invisalign Marketing to Attract Patients

You might question the necessity of actively marketing your Invisalign services. Cosmetic dentistry is more sought after than ever, so your dental digital marketing strategy is essential. Effective marketing boosts your practice’s visibility and directs targeted traffic to your website, enhancing your chances of converting visitors into patients.

Top Invisalign Marketing Strategies

Recognizing the significance of a strategic Invisalign marketing approach for Invisalign services, let’s explore the most impactful tactics to elevate your practice:


1. Create Educational Content

Potential patients are likely to seek more information about Invisalign and its benefits. Develop and distribute content that informs your audience about Invisalign’s advantages and how it works. Utilize your practice’s blog, YouTube channel, or social media platforms to post informative articles, videos, and infographics addressing common questions and concerns about Invisalign.


2. Blog About Invisalign

A blog is a must-have for any modern website—all the best dental websites have them! A blog is an excellent tool for engaging content creation and enhancing online visibility. Regular posts about Invisalign can help your site rank higher in search results for related keywords, making it easier for potential patients to discover your services.


3. SEO for Invisalign

Optimize your website with relevant keywords like “Invisalign,” “clear aligners,” and “Invisalign dentist” to improve your search engine rankings. Strategic SEO for dentists will make it simpler for individuals looking for Invisalign information to find your practice online. 

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4. Use Targeted Online Advertising

Employ Google Ads and Facebook Ads to target specific demographics, such as teenagers and adults looking for a discreet orthodontic solution. Use advanced targeting tools to focus on local audiences and those most likely to seek out cosmetic dental treatments.


5. Launch Email Marketing Campaigns

Build an email list of current and prospective patients to share newsletters, special offers, and informative content about Invisalign. Craft compelling calls-to-action that prompt recipients to schedule a consultation or visit your practice for more information. An effective email campaign can be a great tool for Invisalign marketing.


6. Offer Virtual Consultations

Provide virtual consultations to connect with potential patients who might be hesitant about visiting in person initially. Use this platform to educate them on Invisalign and your customized care, make a solid first impression, and encourage them to book an in-office appointment.


7. Create Referral Programs

Motivate your satisfied Invisalign patients to refer their friends and family by offering incentives, such as discounts on future services or dental care products. Personal recommendations are a powerful orthodontic and dental marketing tool.


8. Engage in Community Events

Increase your visibility by participating in local health fairs, seminars, and community gatherings. Provide free Invisalign consultations or distribute informational brochures to educate the public about your Invisalign services.


9. Invest in Social Media Marketing

Use platforms like Facebook, Instagram, and Twitter to share success stories, before-and-after photos, and patient testimonials about Invisalign. Tailor your content to resonate with an audience that may be considering Invisalign. This is crucial in driving engagement and enhancing your online presence. Social media marketing for dentists can have a measurable effect on your reach!

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10. Form Professional Partnerships

Collaborate with other healthcare providers for referrals, such as general dentists who don’t provide Invisalign. A network of professionals can significantly expand your patient base.


11. Highlight Patient Financing Options

Make Invisalign more accessible by offering financing options or payment plans, and prominently feature these choices in your marketing materials. Often, the most significant barrier to overcome for patients is the cost.


12. Showcase Patient Reviews and Testimonials

Encourage happy patients to leave positive feedback on platforms like Google, Yelp, and Healthgrades. Learn how to get patient reviews and display them prominently on your website and marketing materials to influence others to consider Invisalign.


13. Apply Local SEO Techniques

Enhance your website for local searches by incorporating location-specific keywords, registering with Google My Business, and ensuring your practice is listed in local directories. Local dental SEO improves the likelihood of local potential patients finding you.


14. Provide a Comprehensive Dental Implant Guide

Offer a downloadable guide or e-book detailing everything a potential patient needs to know about Invisalign, from the initial consultation to clear aligner care. This can be an invaluable resource in exchange for an email address, aiding in building a contact list for future marketing efforts.


15. Host Free Informational Webinars

Conduct webinars to educate potential patients about Invisalign, covering benefits, procedures, and financing options. This establishes your expertise and provides a direct channel to engage with interested individuals.

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16. Participate in Community Sponsorships

Sponsor local sports teams or community events as part of your Invisalign marketing strategy to boost your practice’s visibility and goodwill, making your practice the go-to choice for Invisalign.


17. Highlight Advanced Technology

Showcase the cutting-edge technology and techniques you use for Invisalign treatments on your website and social media. This reassures potential patients of the high-quality care they can expect at your practice.


18. Produce an FAQ Video Series

Create short videos answering frequently asked questions about Invisalign. Share these on your website, YouTube channel, and dental social media accounts to engage and inform potential patients. 


19. Introduce Special Promotions

Launch a time-limited offer or promotional financing for Invisalign treatments. Advertise this across your dental and Invisalign marketing channels to encourage undecided patients to take action.


20. Seek Professional Marketing Support

Consider hiring a reputable dental marketing company to tailor and implement strategies specific to your practice’s needs. An expert team can manage everything from SEO to targeted content creation, ensuring your Invisalign marketing and services stand out.


Invisalign Marketing: Key Takeaways

By deploying these targeted Invisalign marketing strategies, dentists can significantly enhance their visibility and effectively communicate the benefits of Invisalign. Position your practice as the premier Invisalign provider in your area and stand out from the competition with tried and true methods. And if you want to get the most out of your marketing, consider contacting an expert dental marketing company.


Frequently Asked Questions

How do you promote Invisalign?

You can explore many marketing avenues to promote your practice’s Invisalign services. Invest in SEO tools, a great dental website, social media marketing, community partnerships, and expert advice from marketing companies to help potential patients find and choose your practice.

Who is the target audience for Invisalign?

Many patients want beautifully straight teeth but are wary of traditional metal braces. Focus your dental digital marketing efforts on adults and teenagers who value the aesthetics of their smiles.

Is Invisalign profitable for dentists?

Invisalign is generally a cost-effective and lucrative service. In fact, Invisalign tends to be more profitable per hour than braces. Dentists and orthodontists can maximize profits using targeted dental SEO and digital marketing strategies to boost visibility.

About the Author: Megan Nielsen is an SEO strategist and the Supreme Grand Overlord of copywriting at My Social Practice. My Social Practice is a dental marketing company that offers a full suite of dental marketing services to thousands of dental practices throughout the United States and Canada.

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