Proven Strategies to Attract High-Value Dental Patients and Possibly Unicorns
Every patient is a special, magical snowflake, each one unique or whatever. They all matter… but some matter just a little bit more than others. Oh come on, you know what we mean. Yeah, you appreciate all of your patients, but most dentists aren’t dreaming of more no-shows, insurance-driven treatment plans, or “just here for the free toothbrush” appointments.
You want the good stuff. Cosmetic cases. Dental implants. Invisalign consults that actually end in a yes. These are rare, legendary creatures with a vision, a budget, and a Pinterest board full of smile inspo.
High-value dental patients aren’t unicorns. They’re out there, elusive and mystical though they may seem at times, and they’re not going to magically wander into your practice because you posted a National Flossing Day meme or dropped a few SEO keywords on your homepage.
Attracting the right kind of patient takes strategy, branding, and the right marketing tools working together like a well-tuned dental handpiece. (Quiet, powerful, gets the job done, makes you look really cool and professional.)
In this post, we’re sharing 7 proven ways to attract high-value patients to your dental practice and showing you how to turn your dental marketing from “meh” to unicorn bait.
Ready to wrangle a mythical creature? Say no more, O Majestic Practitioner of Dental Wizardry.
Table of Contents
- Define Your Ideal High-Value Dental Patient (And What They’re Actually Searching For)
- Align Your Brand With the Patients You Want to Attract
- Build a Website That Converts Lookers Into Bookers
- Use Strategic Dental Advertising to Reach High-Value Patients
- Boost Your Reputation with Automated Reviews (and Rewards for Your Team)
- Show Off Your Results on Social Media (Because High-Value Patients are Watching)
- Deliver a Premium Experience With Tech That Works for You and Your Patients
- Ready to Attract More High-Value Dental Patients?
- FAQ
1. Define Your Ideal High-Value Dental Patient (And What They’re Actually Searching For)
Every successful dental marketing strategy starts with one time-honored question: Where the hell did I put my phone charger?
Ha! Just kidding, that’s just how my work day starts. No, here’s the actual question:
Who exactly are we trying to attract?
If your answer is “everyone,” you’ve got a problem.
When it comes to attracting high-value dental patients—the ones looking for cosmetic work, dental implants, Invisalign, full-mouth reconstruction, magical horned horses—you need to get focused. These aren’t hygiene-only patients stopping by once a year. They’re proactive, willing to invest, and are actively searching for the right dentist to trust with their smile (and their wallet). Market to these folks, and you’ll attract more of the special-er, magical-er snowflakes.
Ask yourself:
- What kind of procedures do you want to do more of?
- Who is already saying yes to treatment in your office?
- What kind of patient experience do you want to offer?
Once you’ve got a clear picture, it’s time to reverse-engineer what they are typing into Google.
This is where keyword research comes in.
Do people in your area search for “smile makeover” or “veneers”? Are they Googling “best implant dentist near me” or “same-day crowns”?
Knowing the exact search terms potential high-value patients are using gives you an edge, and most practices are completely in the dark about where they stand.
Psst, want to see how your practice is showing up online for high-value procedures?
We’ll send you a free Local SEO Heat Map Report so you can see where you rank for the search terms that matter most.
2. Align Your Brand With the Patients You Want to Attract
If your goal is to book more veneer cases but your branding screams “budget family cleanings and grainy stock photos,” there’s going to be a disconnect, and your website visitors will feel it.
Your dental brand is your first impression, and high-value dental patients are definitely judging your book by its cover. From your logo to your social media feed to the font on your website, every piece of your visual identity should reflect the type of care and experience your ideal patient is expecting.
Ask yourself:
- Does your logo look modern or like it came with a free clipart pack?
- Is your color palette saying “premium cosmetic dentistry” or “kiddie cleanings”?
- Would you trust your smile to your own website?
Branding isn’t just about looking good (though duh, it should). More important is the knowledge that your brand is speaking directly to your ideal patient, earning their trust, and making them feel like they’ve found the right place.
Here are some ways we help dentists build brands patients trust:
Whether you’re a family-focused practice or a high-end cosmetic boutique, we help you build a brand that whispers, “This is a safe space for unicorns, rest your weary, magical head.” And they will come.
3. Build a Website That Converts Lookers into Bookers
You could have the most advanced dental tech in the world, the friendliest team, and a crown turnaround time that would make other dentists weep, but if your dental website looks like it hasn’t been updated since the days of dial-up, your ideal patients are clicking away, not in.
Today’s high-value dental patients aren’t browsing your site for fun (unless you feature truly excellent unicorn-themed blog posts, probably). They’re on a mission. They want to know:
- Can you give them the smile they want?
- Can they trust you?
- Can they book without picking up the phone?
And they want answers fast.
Your website should:
- Load quickly (especially on mobile)
- Be beautifully branded and modern
- Include strong calls-to-action (CTAs)
- Highlight premium services (cosmetic, implants, Invisalign)
- Feature before/after galleries and reviews
- Offer online scheduling, payments, and virtual consults
Basically, your website should do everything except hand them a complimentary lip balm. (We’re working on that.)
What we bring to the table:
Custom Dental Website Design that’s not just pretty, but built to convert.
Blog Content & SEO Optimization to help your site rank for high-value keywords.
Social & Review Integrations so your trust signals are front and center.
Endless Integrations for Online Forms, Payments & Virtual Consultation Tools built right into your site.
Ongoing Support to keep your site running fast and clean like a beautiful creature of rainbows galloping through an enchanted meadow.
4. Use Strategic Dental Advertising to Reach High-Value Patients
You don’t find unicorns by shouting into the void, or by leaving out carrots on your porch (trust me, I’ve tried). You reach them with intentional, mythical creature-friendly marketing across every viable channel: search, social, streaming, and beyond.
That’s why you can’t rely on just one platform or throw some money at boosted Facebook posts and hope for the best.
To consistently attract the kinds of patients who say “yes” to cosmetic, implant, or clear aligner treatment, you need a strategic, omnichannel advertising approach that actually reflects your brand.
Here’s how we do it:
Search (PPC) Ads
Show up right when patients are actively searching for services like “Invisalign near me” or “cosmetic dentist in [your city].” These high-intent clicks turn into consults fast.
Display Ads
Reinforce your brand with visuals that follow patients across the web and devices.
Social Media Ads
We run data-driven social ad campaigns that reach local, high-value patients where they scroll.
Review Ads
Turn your glowing patient reviews into ad content that builds instant trust and credibility.
Video Ads
Short, eye-catching video ads placed before and during streaming content help you stay top of mind.
Native Ads
Blend seamlessly into content your ideal patient is already consuming, with a message that feels natural (not salesy).
CTV/OTT Ads
Get in front of potential patients while they’re bingeing the latest fantasy drama show. Dental marketing, but make it cinematic.
The result?
Your practice becomes unavoidable. But, you know, in the best way. Wherever your next big case is looking, scrolling, or streaming, you’re there with a clear, trustworthy, beautifully branded ad message.
5. Boost Your Reputation with Automated Reviews (and Rewards for Your Team)
Want to know one of the biggest deciding factors for high-value dental patients?
It’s not your latest CE course.
It’s not your milling machine.
It’s not even your price.
It’s your Google reviews.
Patients researching high-ticket treatments like veneers, implants, or full-mouth rehab are doing their homework. They want proof: real people talking about real results. And if you don’t have enough detailed, recent reviews? You’re probably getting skipped.
Regrettably, we must remind you of a painful truth. Asking for reviews can be awkward. That’s why we’ve automated the process so you can focus on dentistry while the 5-star feedback rolls in.
Here’s how we help:
Reputation Management Tool – Automatically sends customized review requests after each appointment (via text or email).
Review Monitoring Dashboard – See, manage, and respond to all your reviews in one place.
Team Incentive Tool – Want your team to care more about getting reviews? Automatically send your team rewards they actually care about (without needing a spreadsheet).
It’s a win-win-win: your team is motivated, your reviews go up, and your practice earns the kind of social proof that gets high-value patients to call you instead of the other guy. AKA, unicorn bait.
6. Show Off Your Results on Social Media (Because High-Value Patients Are Watching)
Your next big case is probably scrolling Instagram right now. We’re not psychic, it’s just that pretty much everyone is scrolling on their phone for an obscene number of hours every day.
High-value dental patients are visual. They want to see before-and-afters. They want to hear real patient stories. They want to get a feel for your vibe before they ever step through your doors.
And where do they do all of that? You guessed it! Social media.
If your feed is nothing but stock photos and sporadic health tips dating back to March of last year, it’s not doing the heavy lifting it could be.
Here’s what high-converting dental social media should do:
- Showcase real cases with stunning before-and-after photos
- Share video testimonials and smile reveal reactions
- Educate patients in a way that builds trust (without being boring)
- Reinforce your brand look and tone across every post
- Stay consistent (because social media algorithms don’t reward ghosting. We’re trying to attract unicorns, not spirits.)
A great social presence helps potential patients feel like they already know you, and that’s often all it takes to tip them from curious to committed.
7. Deliver a Premium Experience with Tech That Works for You and Your Patients
Here’s the thing about high-value dental patients: they’re not chasing you down to book an appointment. If your process is clunky, confusing, or requires an actual phone call (gasp), they’re moving on to the next practice. You know, the one that offers an experience as convenient as ordering an unnecessary food delivery when you’re craving onion rings.
Today’s patients expect convenience, instant access, and smooth digital experiences from the first click to the first appointment. So yeah, you have to be the unicorn of dentists, too.
Two magical tools to make that happen:
Online Scheduling
Let patients book when it’s convenient for them, not just when your front desk is free.
Our integrated online scheduler lets patients:
- See real-time availability
- Confirm instantly
- Skip the hassle. No back-and-forth calls. No friction. Just confirmed appointments, 24/7.
Meet Annie AI: Your 24/7 Dental AI Receptionist & Recare Agent
Missed calls? Lost leads? No more.
Annie AI is like having a magical wizard at your front desk. She helps your receptionists free up their time. How? Take a look at what Annie can do:
- Picks up missed calls
- Manages webchat
- Books appointments directly into your schedule
- Handles recare and follow-ups
- Answers FAQs (even about insurance and driving directions)
- Speaks fluent English and Spanish
- Works 24/7, never takes a break, and never forgets a task
- Seamlessly integrates with your PMS/EHR
- Stays HIPAA-compliant and on-brand
Annie even gets smarter the longer she works with you. High-value patients want white-glove service, and when your tech makes their experience smooth, modern, and hassle-free, they notice. And more importantly? They book.
Ready to Attract More High-Value Dental Patients?
High-value patients aren’t mythical creatures, despite the clever theming of this blog post. However, attracting them to your practice doesn’t happen by accident. When your brand, website, advertising, reviews, social media, and patient experience all work together, you’ll create something enchanting.
Whether you want to book more smile makeovers, fill your Invisalign funnel, or become the go-to implant expert in your area, My Social Practice can help you build your dental brand, show up in search, sparkle on social, and create a reputation that is truly legendary.
Frequently Asked Questions
What are high-value dental patients, and why are they important?
High-value dental patients are individuals seeking comprehensive, elective, or specialty dental treatments—like cosmetic dentistry, dental implants, Invisalign, or full-mouth rehabilitation. These patients often prioritize quality over cost, are more likely to say “yes” to treatment, and contribute significantly to your practice’s revenue and growth.
How can I use my dental website to attract high-value patients?
Your website should convert visitors into patients. That means fast loading times, a modern design, clear calls-to-action, online scheduling, and pages dedicated to the high-value services you want to promote. Bonus points for before-and-after galleries and patient testimonials. (P.S. We build websites like this.)
What tools can help streamline the patient experience for high-value dental leads?
Convenience is key. Tools like online scheduling, digital forms, virtual consults, and AI-powered receptionists like Annie AI ensure your practice delivers a modern, hassle-free experience from the very first interaction. And that’s exactly what high-value patients expect.
What’s the best way to advertise high-ticket dental treatments like implants or veneers?
A strategic, multi-channel approach is best. We recommend combining Google PPC, Facebook/Instagram ads, video, and even OTT/CTV streaming ads to stay visible wherever your ideal patients are searching or scrolling. Our omnichannel dental advertising platform handles it all—with targeting, branding, and tracking baked in.
How do online reviews help attract more high-value patients?
When patients are investing thousands into their smile, they want proof. High-quality, recent reviews build trust and help patients feel confident choosing your practice. The more specific the review (mentioning veneers, implants, etc.), the better. Our automated review and incentive system makes it easy to get more 5-star reviews—without the awkwardness.
About the Author: Megan Nielsen is an SEO strategist and the Grand Overlord of copywriting at My Social Practice. My Social Practice is a dental marketing company that offers a full suite of dental marketing services to thousands of dental practices throughout the United States and Canada.
