DENTAL SOCIAL MEDIA marketing is most effective when there’s a mixed bag of content created and published through your platform. Some of it can be dental related. Some of it can be completely removed from dentistry. And some of it is a nice mix. By layering this content—building one piece on top of another—you have the most opportunities to connect with many different patients and prospective patients with varied needs and interests.
People Enjoy Seasonal Events
Over the past couple of weeks, many of our clients have held “Sweet Swap” events. These are awesome opportunities to invite both patients and non patients to your practice. This is also one of those events that isn’t specifically about dentistry but is dentistry related.
After their events, many of our client practices published blog posts. Here are a couple of examples:
In your next team meeting brainstorm the events that your team believes will appeal most to your patient base. These may include the obvious big ones, but don’t exclude local events that people enjoy. Sometimes local events are even more fun for locals—always keeping in mind that your best prospective new patients live and work near your practice. Narrow your list down to somewhere between 4 to 8 events. That seems to give you enough time to really develop them over the next year without placing too much burden on your time.
Once you’ve determined your events, use your dental social media marketing platform to create buzz before, during, and after they take place. This can include blog posts, promotions, dental contests, Facebook posts, tweets, videos, in-practice printed materials, check-ins, etc., etc. Put your thinking caps on and be creative! You can do this! And if you decide you need more help, consider becoming one of our valued clients. Sometimes, it’s what you do with what we do.
This post is part of a the series 26 Dental Social Media Marketing Truths.
About the Author: Blake Hadley is the president of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using digital dental marketing strategies. If you’d like to book Blake to speak at your next event you can do that on our dental marketing expert page.