Table of Contents
- Prime Example Of Effective Dental Social Media Advertising From Contemporary Dentistry
- Q&A With Hoda Winkler, Director of Practice Growth and Development
Prime Example Of Effective Dental Social Media Advertising From Contemporary Dentistry
Becoming a true social practice requires a change in your team’s mindset. Some dental practices think that dental social media advertising is about selling, but it’s not. It’s a shift from just “selling treatment” to “building lifelong healthcare relationships.” It’s about becoming comfortable with dental social media marketing by showing the human side of your dental practice. It’s about looking for opportunities to continue the positive patient experience through social media, long after a patient has left their appointment.
Contemporary Dentistry is one such team that knows what it means to be a dental social media practice! Their fun team culture, sincere care for patients and passion for total well-being shine through in their online presence. Because of this, patients are eager to share their content, participate in contests and giveaways, and introduce their friends and family to the practice.
We reached out to Hoda Winkler, director of practice growth and development for Contemporary Dentistry, for some insight on how dental social media advertising is growing their practice and what’s been working for them. Take something from what their team has learned to apply in your own dental social media advertising strategy!
Q&A With Hoda Winkler, Director of Practice Growth and Development
(Responses edited for length and clarity.)
What has been the biggest surprise of dental social media advertising for you?
“The biggest ‘a-ha moment’ has been realizing that people just want to feel that you’re real and that they can relate to you. The more authentic we show we are as people and not just a dental practice, the more connected patients and prospective patients feel.”
“Facebook Live has been a big success for us, as well as the ‘In My Feelings Challenge’ — we got almost 15,000 views and 22 shares, and lots of engagement! Patients have asked the doctors, ‘Oh, was that you dancing while operating on that patient’s teeth?’ Then they share a laugh together.”
“Patients enjoy seeing us have fun, which helps lessen the anxiety often associated with coming to the dentist office.”
What are the most significant ways dental social media advertising has benefited your practice?
“The No. 1 benefit to our practice of my social media marketing efforts thus far has been how it helps us tell people about our purpose. At Contemporary Dentistry, we believe that the mouth is connected to the rest of the body, thus we inherently practice Complete Health Dentistry. We always strive to bridge the gap between oral and systemic health.”
What do you do IN THE PRACTICE to maintain a strong online presence?
“We post flyers around the office and personally strike up conversations to entice patients to participate in our social campaigns. We document silly and goofy moments in hopes to make our patients smile.”
What has been the biggest challenge of dental social media advertising for you?
“I think the HARDEST part of social media marketing is figuring out the algorithm and all of the technical details. But I know I can always call Alex, my consultant at My Social Practice. She’s pretty awesome!”
“I asked Alex for help with a social movement project I’m working on launching, and she shared my inquiry with the My Social Practice team. In less than 24 hours, she submitted a number of helpful hashtags that we could use for our project! There’s nothing like personable customer service!”
What advice would you give to a practice starting to build their online presence?
“Content is king. Delivering great material in a consistent manner is what will keep your followers and prospective patients coming back for more. What drives you? Know your ‘why’ and be yourselves. Remember to have fun — energy is contagious.”
Thanks Hoda! We’re proud to have you as one of our valued clients and we’ll be sure to pass along your compliment to Alex!
Dental social media advertising doesn’t have to be difficult or complicated. As social platforms continue to evolve, using them effectively is less about technical know-how and SEO tricks and more about simply creating engaging, shareable content that sparks interaction.
The Difference Between Advertising and Marketing In Dental Social Media
Dental social media is an advertising medium, but it shouldn’t feel like advertising. The reality is this, once you begin using social media effectively and consistently you’ll find that your patient database grows and you have higher case acceptance. Patients that are introduced to your dental practice through a trusted network are essentially referrals, and we all know how valuable referrals are.
Focus your dental social media advertising content on fun and inspirational ideas, not dental education. Keep your dental education to a minimum of 20% of the content you post. You’ll find that this is super helpful in improving reach, impressions, and followers. Contemporary Dentistry understands this concept, which is why they have done so well in their dental social media advertising.
So even if you have little or no social media experience, there’s never been a better time to start building your dental practice’s online presence. Request a free demo of our services and we’d love to show you step-by-step how to do it!
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.