Linkedin For Dentists: Linking In Your Team
Another Simple Way To Raise Top-of-Mind Awareness For Your Practice
Practices often forget that one of the most powerful components of effective social media marketing is wrapping your arms around other people’s trusted, permission-based, social media networks. This holds true with LinkedIn for dentists.
If you’re like most practices, the majority of your team members have significant social media circles of influence with extended family members, neighbors, and friends—many of whom live in the local communities that your practice serves. Helping each one of your team members build out his or her personal LinkedIn profile is another way to help spread the good word about your practice.
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One of our fantastic clients, Dr. Aparna Sadineni (with the help of her awesome team), is a LinkedIn rock star!
When you look at Aparna’s personal profile page on LinkedIn, you’ll notice “Others” at Dublin Metro Dental Group featured in her profile sidebar. Then, when you click through to view those team members’ pages you’ll find very complete, very professional profiles that help lend huge credibility to their dental practice.
Sending A Valued Message To Your Team Members
In addition to more effective social media marketing potential, think about the message this tactic sends to each of your team members!
Taking this level of interest, and helping them strengthen their own personal brands, reinforces to them how important they are to you. It also communicates to them that their role is highly valued. It says (in ways beyond words) that every single person on your team is part of effectively marketing your practice, and that every point of interaction with patients and prospective new patients matters.
Some of our clients even record simple videos of team members and upload them to that team member’s LinkedIn profile. There is also the option to automate linkedin messages which helps businesses.
Never Forget Your Team Members’ Connections
Your team members are not only connected to your current patients, but also, potentially, to thousands of prospective new patients in your community through their own personal, trusted social media networks.