An Easy Way Your Team Can Help Boost Your Social Media
We know how much your practice’s team members care about the success of your practice… But do they occasionally share your social media content with their personal, trusted social media networks?
I’m Often Surprised
I’m surprised when I visit with practices at how often many of the team members are not even aware of the social media content that the practice is posting! Sometimes the responsibility for social media marketing is placed on the shoulders of one team member—and that team member works fairly independently to accomplish those tasks.
But think about how much more traction there would be in your social media marketing efforts if everyone participated just a tiny bit!
Now, I’m not suggesting that you ever “require” team members to be anything less than their genuine selves! And some team members may not want to be constantly publishing content from their workplace on their personal pages. That’s fine and understandable. But on the other hand, perhaps they would be willing to occasionally share something! Perhaps they’ve just never been asked!
An Example From Facebook
In the video above, I’ve shown you a simple way that your team members can help you get more traction on your social media accounts with an example from Facebook.
One of our clients, Arbor Dental Group, has 26 team members in their practice. If you take the average number of friends that people have on Facebook and multiply it by 26, that’s over 6,500 people that could be influenced in some way by your team on Facebook.
I recognize that not all of the people that your team members are connected to on Facebook are local—meaning they’re not all within your practice’s geographic area of influence and potentially new patients for your practice. However, statistics show that perhaps 54% of them are, in fact, living in your community.
Let’s pretend that Hannah Miller is a hygienist at Smile Spot Children’s Dentistry. She’s already liked your practice’s Facebook page. But when you hover over the word “Liked”, there’s another option called “Get Notifications”. If Hannah opts in to getting notifications, every time your practice posts a new post to Facebook, she’ll get a notification!
If your practice is posting content to Facebook each day, and a couple of times each week Hannah would either Like, comment on, or share that content, it increases the traction on your Facebook page and raises top-of-mind awareness for your practice.
Have This Discussion With Your Team!
The next time you get your team together for a pow wow, show them how much they can really help promote your social media by simply sharing your content. Potentially there are thousands of people in your community that could be influenced by these efforts.
We all know your team members care, so help them share!
Do you have any tips related to dental marketing that I’ve missed? Anything that you’ve had success with that you could share with us? Let us know in the comments section below!
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
