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Dental Marketing Case Study – Burgin Dentistry!

By April 29, 2016September 13th, 2021No Comments

Dental Marketing Case Study - Burgin Dentistry

We’re thoroughly impressed by how quickly the team at Burgin Dentistry has become social media stars! By strengthening their online presence and sharing their practice culture, they’ve seen a substantial increase in favorable reviews and new patients.

We asked their office manager, Holly Burgin, how they’re using My Social Practice services to grow their practice. Take the opportunity to learn from their example!

Q&A With Burgin Dentistry’s Office Manager, Holly Burgin

(Responses edited for length and clarity.)

What’s been the biggest surprise of social media marketing so far?

We have been surprised at the amount of patients and non-patients that have Liked and commented on our posts. We have tried all sorts of advertising and nothing has worked like social media has. We have seen an increase of 20% in new patients since we started using social media with My Social Practice.

dental social signs

Which of My Social Practice’s tools have you seen the most success with?

We have seen the majority of success with MSP Reviews! It could be an awkward conversation to have with patients when we ask for reviews, but the process that we have seen with the text message has worked extremely well and it’s efficient and easy!

social media signs for dentists

How has social media marketing benefited your practice and patients?

Patients love access to information and being able to contact us even after hours, even just to ask a simple question. Everyone in our office now understands that we can use social media to grow our practice, and we have seen growth even in the short amount of time we have used it.

social signs for dental

Ready for a quick demo of our social media and/or reviews service? Simply Click >>HERE

What feedback have you received from patients about your social media marketing?

They love the Social Signs and our videos! We also post some things that don’t have to do with dentistry, but we just explain that we like to have fun and make people smile!

dental contest ideas

What do your team members do in the practice to support your social media marketing?

We ask for reviews, take Social Sign photos with patients, and share our team building activities!

social media marketing for dentists

Ready for a quick demo of our social media and/or reviews service? Simply Click >>HERE

We’re proud to work with Burgin Dentistry, and inspired by their commitment to serving those in need and raising dental health awareness! Of course, using social media effectively doesn’t come without challenges. Burgin told us “The hardest part of social media is finding interesting things that your patients and fans will love. Dentistry isn’t all that exciting.”

That’s where My Social Practice comes in! Our valued clients receive daily post ideas, weekly blog content and monthly in-practice campaigns to help them create a vibrant social media presence and build authentic relationships with patients.

Tired of throwing money and energy into traditional ads that go nowhere? We’d love to personally show you step-by-step how to grow your practice with social media. Contact us today for a free demo of our services, or check out our Campaign-in-a-Box products!

Check out our most recent dental marketing case study.


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About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.