Recently we challenged our client practices to record a quick video doing a bubble-blowing cheek-retractor challenge. This short compilation video that we made and posted on our Facebook Page was shared over 10,000 times, liked over 3,000 times and commented on over 3,000 times.
Over the past 10 years, online video marketing has moved from a novelty to a pivotal role in the world of digital marketing. Videos like this are inexpensive and easy to make. They can be posted and viewed directly from multiple platforms (including your website, YouTube, Facebook, and Google+). Also, thanks to recent algorithm tweaks by Google, videos can even rank well in search results!
A Few Tips for Making Your Dental Practice’s Videos Shine
There are quite a few steps you can take to encourage viewing and sharing of your videos:
- Keep it short.
- The first 10 seconds are key. Have a strong hook to keep viewers engaged.
- Include a call-to-action. Always remember to include a short call to action at the end of every video.
- Have fun! Create challenges with your office members as well as patients. Make sure to always smile!
- Interview patients if and when the opportunity arises. Video content from the patient is a primary source for future patients.
Sometimes the best way to learn how to do something effectively is by watching others. Here are 10 great examples of dental practices that created posts (inspired by My Social Practice ideas) that reached thousands of people and received a ton of engagement.