With just the video creation tools available on your phone, you can kickstart engagement on your social media pages, build relationships with your team and patients, and have some fun!
We’ve all seen a video go viral and thought “Wouldn’t it be great if I could make a video like that for my business?” The truth is, you can! But for dentists, creating video content can be about a lot more than just getting views. There are a multitude of ways videos help you strengthen relationships with patients and introduce your practice to more people.
Video presents you with unique opportunities to give an inside look at your practice and familiarize potential patients with your team before they even call or visit. Social media services (especially Facebook) favor video content, meaning your videos will show up on more of your fans’ news feeds, helping you maintain top-of-mind awareness.
The average daily video views on Facebook have more than doubled in less than a year, and marketing professionals name video as the type of content with the best ROI. As a dental practice, how can you capitalize on this explosive growth? The answer is in your pocket—your smartphone!
Creating and sharing videos across all your social media accounts can be done in just a few taps, and easy-to-use apps like Vine, Snapchat, and Dubsmash can be used to edit them and add fun effects. For easy sharing, record with the Facebook Live feature on the Facebook app to have a live broadcast which is immediately posted as a video on your page when you stop filming!
Need some video ideas? Try these 5 dental practice videos you should make this month:
1. Share Something New About Your Practice
Keep your patients up-to-date with the exciting things going at your practice with a short video update! Have you recently had any special promotions, renovations, or interesting pieces of equipment in the office? Let fans and potential patients know how these improvements will help you better serve them.
2. Have a Dental Hygiene Skill Review
We could all use a little refresher from time to time on dental care techniques. Shoot a two-minute video reviewing the correct way to perform a dental hygiene task, such as flossing or brushing with braces. This is a great way to not only promote good habits but also show your fans how much you care about patient education.
Or, demo a new product that you think your patients will love and tell them how it can improve their smile.
3. Take the “Retractor Bubble Challenge”
Many of the practices we work with recently got a lot of social media engagement with the “Retractor Bubble Challenge,” in which team members try to blow bubbles with retractors holding their lips back.
Remember that making videos is not just for your patients, but a great way to strengthen team unity and practice culture.
4. Get to Know the Doc
A strong dentist-patient relationship is built through many small interactions, and videos can be a part of that. Come up with a list of five to seven questions that your practice’s doctor could answer on video to help fans get to know him or her better. For example:
- “Why did you decide to become a dentist?”
- “Where did you go to school?”
- “What do you like to do in your spare time?”
You could also make videos like this with team members for a “weekly team member spotlight” post.
5. Have Some Fun with Dubsmash
Some of the best videos we’ve seen from our client practices have been created with the free Dubsmash app! It allows you to “dub” your video footage with audio from various movies and songs, then share it to your social media pages. Download the app and let your team’s creativity loose making funny clips!
Note: As some of the lyrics and quotes available through Dubsmash contain adult language, make sure to review them first.
Make Videos a Regular Part of Your Social Media Mix
Nothing gets engagement on social media like good videos do—and with your phone, you already have everything you need to start making them! Short, fun videos that share your team culture can help you build trust with patients and increase your practice’s online presence. Use one of these ideas to create one with your team this week!