Congratulations to our September Practice of the Month—Dental Excellence of Napoleon!
If you’re looking for an example of how to build remarkable patient-practice relationships, look no further than Dr. Michael D. Carpenter and his team. Patients love not just the excellent treatment, but the effort they put into creating a friendly, comfortable experience—and through social media, that experience is continued until their next visit.
The team at Dental Excellence of Napoleon also knows how to keep their social media feed fresh and interesting with a variety of content. Whether it’s a customized blog post, a prize giveaway, or photos from their latest community event, they always have something fun and relevant for their fans to share!
We reached out to their marketing director, Dana Collins, for insight on how social media is helping them grow their practice. Take something to apply in your own practice’s social media strategy!
Q&A With Marketing Director Dana Collins
(Responses edited for length and clarity)
What has been the most surprising thing about social media marketing so far?
“The original response we had when we started posting staff photos. Patients love seeing people they know, and they get a lot of traction when we tag our staff members in them.”
How has social media improved your patient experience?
“It helps them relate to us better, making them more comfortable with us when they come in for appointments. It keeps them up to date on what’s going on—different campaigns we’re running, last-minute openings, giveaways, etc.”
What has been social media’s biggest benefit to your practice so far?
“I think the No. 1 benefit is the ability to engage with patients and increase the “like” factor. Our social media helps put a face and a brand on our practice and helps patients get to know us better and build a sense of community. The more patients feel like they have a relationship with us, the more inclined they are to keep returning to our practice.”
What do you do in-practice to support your online social media efforts?
“We do the grab bag for patient check-ins, take patient photos and post them, and run some of the MSP campaigns. People see our posts before coming in and say we look like a fun team!”
What advice would you give to a practice just starting with social media?
“Sign up with My Social Practice and just start by doing what they say. Also, do as many patient-focused posts and photos as possible.”
We appreciate your stamp of approval, Dana! No matter what level of tech knowledge a client has, our dedicated team of experts is happy to show them step-by-step how to grow their practice with social media.
Collins also mentioned that the hardest part of social media marketing is putting effort into some posts that don’t seem to get much engagement. There are a variety of reasons why a post might not do well—perhaps it was too text-heavy or maybe it was simply posted at the wrong time of day.
The important thing to remember is that each good impression you make through social media is like a deposit in the bank. Whether they leave a Like or not, when you connect personally with a fan or provide them with valuable content, you’re strengthening that relationship bit by bit. And over time, you see returns in the form of Likes, shares, patient retention and new patient referrals.
My Social Practice makes it easy to create a consistent feed of valuable content by providing daily, weekly, and monthly social media ideas and material. We’re proud to provide the tools and training that allow dental practices to build their online presence, as well as relationships with patients!