Video content drives social media engagement and builds relationships with current and prospective patients — and live broadcasting is the easiest way to create it. If you haven’t tried going live in your dental practice, now is the time!
This month we’ve been talking a lot about how video content is key to growing your practice’s social media presence, boosting your online visibility and in turn, building your business. And we’re not even close to done with this topic — subscribe to the right for more posts, an ebook, and sign up below for the free webinar with My Social Practice partner Jack Hadley!
If you’ve been keeping up with social media trends, you’ve probably heard that nearly every major social media platform now features livestreaming. At the tap of a button, you can be broadcasting live video of your team and practice from your smartphone to your Facebook or Instagram page. Why would you want to do that? Here are three big reasons:
Video Content Drives Engagement
As we here at My Social Practice track the progress of our clients’ social media marketing efforts on Facebook, we’ve found that it’s not unusual for live video posts to get up to ten times the amount of Likes and shares as normal image and text posts. Video content is simply more interesting, and helps patients and prospective patients connect with your team personally.
Plus, live video posts have two chances to earn engagement: while you’re broadcasting, and afterwards when the video is automatically posted to your practice’s Facebook page. Remember, the more your fans interact with your social media content, the more likely it is that Facebook will continue showing it to them and their friends — helping your practice’s name get to more ideal new patients in your area.
Facebook Loves Live Video
Facebook is very committed to promoting and improving their livestreaming feature. Why? Because of what’s called “page time.” Facebook is interested in having people spend as many minutes as possible on Facebook, and livestreaming is one more reason for people to do that. In addition, currently, Facebook is pushing a notification to all your fans when you go live.
Facebook has also said that they’re adjusting algorithms to favor livestreaming, which means there’s greater likelihood that your videos will be pushed up in people’s feeds. So if your content’s good, your videos will be seen, Liked, commented on, and shared more often.
It’s Super Easy
Livestreaming takes the stress and complication out of creating video content. When people tune into a livestream, they don’t expect anything to be scripted or edited, they just want to see what’s going on and maybe say hello in the chat! It’s a great way to give your fans a behind-the-scenes look at your practice and help them connect with your team on a personal level.
However, be mindful of what is showing up in the background. If you do an office tour, for example, be sure you’re aware of HIPAA protocol when it comes to computer screens, people, etc., that may be in the video. Other ideas may be to do a Question of the Day, like, “What should I do if a temporary crown comes loose” or something of value to your patients. Be creative. Have fun. And use this powerful tool to enhance the effectiveness of your social media marketing.
Find more ideas for livestreams you can do here, and sign up below for Jack’s free webinar about the best ways to utilize video to help new patients find you!