Congratulations to our March Practice of the Month — Connecticut Valley Orthodontics!
This month, we’re proud to share with you the story of Connecticut Valley Orthodontics — just like their patients are sharing it with their friends!
The team has built a vibrant online presence across several platforms, including Facebook, Instagram and even Snapchat! They give potential patients a look into their friendly, welcoming practice culture and show that it’s a place where both team and patients are cheerful and smiling.
But where they really impressed us was their patient reviews! With the help of MSP Reviews, they’ve been able to obtain well over 1200(!) positive reviews across Google, Facebook, and Healthgrades — with more coming in every week! Amazing work!
Recent studies have published a few key statistics that are of particular interest for dental practices working to build their online presence and acquire new patients:
- 97% of consumers read online reviews for local businesses
- 85% of consumers trust online reviews as much as personal recommendations
- Nearly 7 out of 10 consumers will write a review of a local business if asked
What does this mean for your practice’s digital marketing efforts? Now more than ever, your dental practice needs recent, positive reviews — and a strong reviews strategy to obtain them. But also, the majority of your patients would be willing to write you a review if asked in the right way.
How does the team at Connecticut Valley Orthodontics create an experience that patients can’t stop talking about? We reached out to Natasha Ramsdell, the practice’s front desk coordinator, for some insight on which social media tools have been most effective in helping them build relationships and attract new patients. Take something from what they’ve learned to apply in your own social media strategy!
Q&A With Natasha Ramsdell, Front Desk Coordinator
(Responses edited for length and clarity.)
What has been the biggest surprise of social media marketing for you?
“We love that our reviews have really increased with My Social Practice. Our patients always compliment us on our social media content and love to interact with us through our social pages. I wasn’t expecting Snapchat play a part but we are pleased that it is! The campaigns are fun and work well to have patients get involved when they visit the office.”
Which social media tools have you seen the most success with?
“We have had the most success by following the social marketing tips that are provided by My Social Practice. Usually the things that really take off are the funny videos that we do with the staff.”
What are the biggest benefits of social media marketing that you’ve seen for your practice and patients?
“Social media marketing helps us stay in contact with current and prospective patients, and our reviews have increased substantially since starting My Social Practice, which helps us a lot.
We also suggest to parents to show their child the social media accounts if they have anxiety about the initial consultation so that they can get an idea of what to expect when they come to the office for the first time.”
What advice would you give to a practice just starting out with social media?
“I would tell them to try to set aside about 20-30 minutes a day to work on it. Daily works better for me because if something is trending I want to try to post a video or photo right away.
It’s tough to get the doctors to participate because the office is very busy, and sometimes it’s tough to wrangle everyone together for a video or photo shoot. Make the effort!
We often hear from patients and other doctors’ offices, ‘Who does your social media, its great!’ We are so pleased that we decided to sign on with My Social Practice — I’m always looking forward to the new ideas we receive!”
Thank you for your kind words, Natasha! We’re so proud to have Connecticut Valley Orthodontics as one of our star clients, and we look forward to seeing how you continue to grow your online presence and build your practice.
And we do understand that getting doctors and team members to participate in social media can be challenging when everyone is so busy. That’s why we’ve spent years honing our ready-made practice campaigns — to make getting everyone involved as easy as possible! Clients regularly receive a Campaign-in-a-Box, complete with posters, Social Signs, instructions and other materials to make the campaign a success. Request a free demo and see how they can help grow your practice!