A vibrant, active online presence isn’t just the “cherry on top” of your dental practice marketing. See how these dentists’ social media pages are growing their practices in tangible, significant ways.
As you work to get your entire dental team participating and involved in your practice’s digital marketing, there may be questions about how exactly a dentist’s social media contributes to real growth.
These days, a strong online presence is vital to growing a business. Consumers, and your perspective new patients, are becoming smarter and much more savvy. They do their own research and they’re much less likely to trust traditional mass advertising messages, including those things that you’re publishing on your website.
And when making a decision as important as choosing a dentist, they also get input from their own trusted friends, family and other local residents through social media and through reviews.
How Dentist Social Media Grows Practices
Check out how these My Social Practice clients are using social media to reach ideal new patients, retain the patients they have, gather valuable reviews and build their practice’s reputation!
Our good friends and clients at the practice of Patricia A. London, DDS, recently had one of their videos go viral, earning 40 million views and thousands of dollars in equivalent paid reach and top-of-mind awareness!
“When our current patients share our posts and videos we see a boost in the scheduling of new patient appointments. Because we try to share our heart in all of our posts, non-patients are able to see our office personality and gain insight into what to expect when they come in to see us.
“Our patients tell us that they love our goofy videos and personal photos of our family or special occasions at the office. They also get really excited when we announce a new social media giveaway.”
—Jennifer Sexton, Patient Care Coordinator
“We just wrapped up our first ‘Snap a Selfie’ campaign and it was a HUGE hit! When our patients check in to our practice and take a photo with our staff, it lets their Facebook friends know where they are, who they trust, and who we are. They can easily get our practice information so they can call and schedule a consultation themselves!”
—Carly Morrisett, Marketing Manager
“We get the most connections with patients and parents through Facebook, and it’s generated a lot of positive buzz in the community. The more our name is out there, the more familiar and comfortable people have been with coming into our office.
“Patients love all the new contests and campaigns we do, and the fun atmosphere it creates in our office. Patients and parents both love snapping photos with us and sharing them on social media. They think it’s cool to be the star of our practice for the day.”
—Dr. Richard Simpson
Payson Premier Dental
“Team members are frequently stopped in public places by patients and non-patients to tell us how much they love our posts and funny videos! We’ve become quite renowned in our small town and beyond. Social media has helped us establish our brand as a fun, caring family. Our patients love that we are active on social media, and frequently comment about how much fun we seem to be having.”
—Sarah Hubbard, Media Coordinator
“Our name is spreading and people are seeing the human side of our practice. We are getting more and more people who found us on social media. Their friends are tagging our page in recommendations. MSP Reviews is hands down our favorite. It has made asking for and getting patient reviews a piece of cake. It was an area we were struggling in, and this has transformed our reviews pages.”
—Courtney Dietrich, Business Manager
As a Dentist, Social Media Is Essential
Making it fun and easy for patients to share about your practice on social media is one of the best ways to create advocates your practice. When their friends and family members see what a great experience they had with you, it’s a powerful word-of-mouth recommendation that’s more effective than any ad you could create alone.
We at My Social Practice have spent years honing our dental marketing tools to make sharing about your practice as easy and intuitive as possible for both patients and team members. Find out more about our practice campaigns, Photo Booth App and MSP Reviews service by requesting a free demo!
Find New Patients Now With Help From Dental Marketing Experts?
About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.