Table of Contents
Congratulations to our May Practice of the Month — Erin McLendon, DDS!
We recently asked over 600 dental practices about the biggest roadblock to building their online presence. Can you guess the top answer? It was “it’s too hard to come up with ideas and create posts.”
Perhaps you’re not surprised, because it’s how you feel in your own practice’s social media efforts.
So this month, learn from the team at Erin McLendon, DDS, who went from searching the web for something to post to easily creating their own unique, personalized and engaging social media content!
Why is consistently posting worthwhile content important? Because search engines and social media platforms are giving more and more priority to content that meets people’s needs, connects with them on a personal level, and is relevant to their interests and communities. And when people come across that type of content, they’re more likely to engage with it — meaning more interaction, strengthened patient relationships, and increased visibility for your practice.
Q&A With Office Manager Brittany Tadlock
Responses edited for length and clarity.
What’s the most valuable thing you’ve realized about social media marketing?
“Understanding that social media is not just an advertisement you have to actually interact for it to be successful. You can preschedule your posts, but if you are not engaging with comments and replies it is not successful.”
What has been the biggest benefit of your social media efforts for your practice and patients?
“Our patients and community get the opportunity to know our staff and recognize them by name, not just Dr. McLendon. We’ve also seen an increase in follow up visits. If we are constantly in front of a patient on social media, it reminds them to schedule their appointments.”
What sort of feedback have you had from your patients about your social media?
“Patients see us as more personable and not so stiff. We take lots of pictures with patients, pictures of staff with Social Signs, pictures of the office, pictures of patients from the photo booth.”
Thanks for the tips, Brittany!
It’s true that it can be difficult to find the time to post something engaging daily. But our easy-to-use Publisher app makes it simple! My Social Practice clients have access to the world’s largest library of dental-related social media content, with images and pre-written captions you can customize to fit your audience. Plus, you can schedule posts in advance to go out to your accounts when you choose! Get a free demo of the Publisher today!
Find New Patients With Help From Dental Marketing Experts?
About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.