Tips For Successful Dentist Instagram Marketing
Why Dental Practices Should Be Leveraging Instagram Marketing
In order to attract new patients a dental practice marketing campaign needs to be present where your patients and potential patients are spending their time. I probably didn’t need to say that because it’s so obvious, but the reality is that many dentists and dental team members are not familiar with the explosive growth of social media platforms.
Instagram is the fastest-growing social media platform, with over a billion monthly active users.
While other platforms are seeing their growth level out, Instagram’s continues to skyrocket.
With fun and innovative new features like stories, Instagram Reels, new photo filters, and shoppable posts, it’s attracting high-engagement users who are looking for more interactive experiences.
For businesses, Instagram is one of the most powerful storytelling platforms of all social media, so if you haven’t yet created an Instagram account for your dental practice, today’s the day to do it. Then, check out these simple ways you can start using Instagram to attract and retain patients online.
Successful Dental Instagram Marketing Is About Content Creation That Highlights Your Team
Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Your job as a marketing professional is to build a more compelling Instagram page by focusing on the personalities and interests and of your team members!
Our client practices consistently report that one of the best ways to kickstart social media engagement is by sharing photos of team members and patients.
When patients become familiar with your team and are engaged on a personal level in return, you strengthen the relationships that allow your practice to thrive by building trust and increasing case acceptance.
Social Media Content Should Be Cross Promoted
You can get started by cross-posting content from your practice’s Facebook page, but you’ll want to start using Instagram stories and Reels as soon as possible.
Instagram stories give you the freedom to experiment with different types of posts, because they only last 24 hours.
Experts predict that stories will become one of the primary ways social media users interact with content, so start making stories, and get seen by patients and potential patients.
Solid Dentist Instagram Marketing Requires In-Practice Efforts
The first step to building your Instagram account is to set a follower goal with your team.
You can do this by simply bringing up your Instagram page with your patients. You’ll be surprised at how effective it is to simply ask, “We’re trying to hit a follower goal for our Instagram page this month. Would you please help us out?”
Running a small giveaway is another great way you can get an initial kickstart of followers for your Instagram page.
Did You Know That Some Of Your Patients Are Instagram Influencers?
Instagram influencers are your patients who have a large local following.
We’re not talking about millions of followers, more like a few thousand. But the most important aspect of their followers is that they are local and can become a new patient of your practice.
This dental influencer marketing video explains how to identify, contract, and launch a marketing campaign.
Step Up Your Dentist Instagram Marketing Game!
Learn From Dentist Instagram Marketing Success Stories
Need some inspiration for your practice’s Instagram page? Talk with an expert from My Social Practice about a personalized social media marketing plan that uses Instagram to grow your practice.
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
[Byte Sized Podcast Ep. 44] Why Dental AI Rollouts Stall Before They Start (It’s Not the Technology)
