Your dental website is an integral part of your online presence and dental marketing efforts. Here’s how you can ensure it makes the right impression.
For businesses today, including your dental practice, a homepage is just as important to your dental marketing efforts (if not more so) than an actual physical storefront. With just a momentary glance, today’s consumers assume volumes about your practice, your team, and even the quality of your treatment.
If your dental website is outdated, difficult to navigate, or has poor design direction (or no direction at all), potential patients will also see your practice as outdated and inconvenient.
If it’s cleanly designed, content-rich and mobile-friendly, your practice website can begin to build relationships of trust with potential patients before they even give you a call. It’s a central part of your online presence and digital marketing efforts and can be one of your best tools to attract, educate, and retain the people who will most help your practice thrive.
My Social Practice understands how crucial it is for you to have a fast, modern, user-friendly dental website which is why we are offering free dental websites for clients who bundle with our award-winning social media service.
Here are five essential things you need in your dental website to make it a truly effective dental marketing tool:
5 Dental Marketing Essentials for Your Practice Website
1. Intuitive, Mobile-Friendly Design
People will use search engines to find your dental website and will use a variety of devices, from phones and tablets to laptops and widescreen desktops. And, with over half of all internet searches coming from mobile devices, you need to make sure that however potential patients interact with your professional dental website, it’s easy to navigate and allows them to quickly find what they need. Site design is essential to professional and trustworthy marketing.
Of all of the elements mentioned in this post, this is where it’s most worth hiring some professional help. Unless you’re both a dentist AND a web design expert, don’t waste your time trying to hammer a free website template into something you can use. Don’t trust this essential part of your online presence to your nephew who “knows some code.”
Make the investment in a custom-designed professional dental website that showcases your practice and enhances your dental marketing efforts. Your dental website design is a large part of your overall marketing strategy.
2. Emphasis on the Human Side of Your Practice
Think nobody’s going to look at your “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable dental marketing opportunity to build trust and share your practice’s story.
Your About page is a great way to introduce potential patients to your team and practice culture. Having an individual photo and short bio for each team member creates connections with potential patients — before they ever call or visit your practice! Update these bios periodically or as team members join and leave.
The bottom line is people like to do business with people they know. In dentistry, where relationships are especially important, a strategic personal online presence offers doctors and their team’s opportunities to connect with patients and prospective patients on a meaningful level. This is an essential part of great dental websites.
3. Consistent New Content
What do we mean by “consistency” in your online presence? Primarily, it’s making regular attempts to connect authentically with your audience by posting high-quality content, such as blog posts, and responding to readers’ interaction.
There a degree of transference that takes place in patients’ minds when practices consistently provide new content. Therefore, if you’re consistent and reliable in providing honest human content through your online presence, people make an assumption about you. That assumption is that you are likely to provide the same consistency and leading-edge standards in everything you do. This includes your dental materials and procedures and the patient benefit-driven technologies you ascribe to. This also includes the way you respond and treat people, the CE you attend, etc.
My Social Practice has great dental marketing ideas. We make it easy by providing subscribers a new, professionally written dental blog post every week.
4. Highly Visible Social Proof
What others are saying about your practice online has an enormous influence. What others say about you solidifies trust in existing patients and inspires trust in prospective new patients. Which is why the best dental websites in 2020 provide plenty of social proof on their pages. In the case of your dental practice, building this “social proof” is one of the best things you can do to attract new patients and retain the ones you have.
One of the easiest ways to provide social proof is to feature your dental patient reviews on your website. Because of their popularity, we suggest highlighting positive reviews from platforms such as Facebook and Google.
With a dental website from My Social Practice, it’s simple to feature positive patient reviews where people will see them. In addition, any negative reviews are immediately passed on to you so you can follow up with the patient.
5. Calls to Action
Ask yourself what you want people to do when they visit each page of your dental website. Then give your website visitors a clear path to do it that is immediately visible. For instance, upon reaching your homepage, do you want people to make an appointment? If this is your goal, make sure there is a button in the top section of your homepage that says “Request an Appointment.”
Place a button that asks users to “Schedule Free Consultation” on your pages regarding dental care or smile makeovers. We suggest placing this button in the middle and at the end of the page. Everything about your site should direct users to take action regarding their dental care.
The more easily you someone can progress from learning to taking action, the more effective your dental marketing will be. The best dental websites turn website visitors into patients with strong calls to action.
Get a Gorgeous, Blazing-Fast Website for Your Dental Practice
Whether you don’t yet have a website or you’re looking to upgrade, My Social Practice has a solution. My Social practice provides a turnkey dental website solution and marketing services that will make your practice look fantastic. Plus, you get a free dental website (a $4,000 value!) when you bundle with My Social Practice’s social media service. Learn more and request a demo to see how a gorgeous, blazing-fast dentist website will help turn your online presence into your best tool for attracting and retaining ideal patients.