Experts say that 82% of all consumer internet traffic will come from video by 2022. Video content is growing quickly. Video consumption on mobile devices rises by 100% every single year! Dental practices that utilize dental video marketing will attract and retain more patients while outshining their competition.
Do you have a strategy to capitalize on the unique ways video can build relationships and grow your dental practice? When done right the way, dental video content will bring greater responses than any other content type. ‘Done right’ is the key factor in leveraging dental marketing video. Every video you make should focus on communicating your values and culture to your audience.
Quick facts about dental marketing videos:
1. Video Drives Engagement
Videos are compelling and highly shareable. Video content gets the most engagement on Instagram, a social platform will rapidly growing opportunities for dental practices. As a result, patients share your social media content. They ultimately become advocates for your practice, introducing you to family and friends that trust their recommendations.
2. Facebook and Instagram Favor Video
Facebook and Instagram are currently the premier social media platforms for dental marketing. These platforms are the best place to start building your dental social media presence, support relationships with existing patients, and reach the people likely to become new patients. Along with that, native video uploads on Facebook and Instagram have more reach than a share YouTube link or still image. Pro tip: when paired with a small boost, they can do wonders for expanding your audience.
3. Video Content Affects Purchasing Decisions
Especially or dentists, video content presents an incredible opportunity to familiarize potential patients with your practice before they come in for an appointment. People presented with a video accompanying a product or service pitch are 80 percent more likely to convert. Illustrating your team culture and patient experience through video is the beginning of a strong and lifelong dentist/patient relationship.
5 Awesome Brand-Boosting Dental Video Ideas
1. Getting To Know The Doctor(s)
Strong relationships with your patients develop through numerous small interactions. Videos can be a part of those interactions. Write down six or seven questions and have your doctor answer the questions on the video to help patients get to know him or her better.
Here are a few question ideas:
- “What do you like about being a dentist?”
- “What things do you you do when you aren’t fixing teeth?”
- “Which school did you go to?”
- “Tell us your favorite color/food/TV show/movie/vacation spot etc.?'”
Go the extra mile and create videos with each of your team members for a “weekly team member spotlight” post!
2. Patient Testimonial or Patient Smile Reveal
Telling your new and potential patients how great your dental practice doesn’t come close to the impact that a recommendation has. In today’s market, recommendations don’t just come from patient friends and family members. Your prospective dental patients trust the experiences they see other patients having with your practice online.
Think of a patient that you have an exceptional relationship with, and ask if they would consider providing a testimonial video for your dental practice. If you are revealing a new smile after braces, veneers, implants, etc. ask your patients if you can film their reaction to the care that you are your team gave them.
Testimonial videos are a powerful way to charm new patients and give them a taste of what their experience will be in your practice. Don’t forget to get a signed consent form (download free HIPAA consent form here!) if a patient appears in a dental office video.
It’s important to recognize that your patients, fans, and team members are your practice’s greatest marketing assets. Dental practice video marketing does not need to be professionally done or even scripted. Capturing genuine moments like a smile reveal shows your potential patients what you’re all about: your patients. That is your greatest marketing power.
3. Take A Practice Tour
Take your fans on a tour of your dental practice! A video tour can help prompt new patients to choose you over the competition in your area. The more familiar your followers become with various aspects of your practice, the more likely they are to call for an appointment.
Some of the most successful dental marketing videos have been simple office tours. Make sure to show off any unique features of your practice in your dental marketing video. If you show potential patients that the experience in your practice is different than any other dental practice, they will be more interested in your practice.
4. Have fun with patients and your team
“If you’re having fun creating and sharing content, you can bet your fans are also having fun following and interacting with you on social media! The growth difference between practices enthusiastically participating in social media together and those who aren’t is like night and day.
Involve your whole team, especially those who think they’re ‘too old for this.’ Get creative. Don’t be afraid to show your lighthearted side.” – How to Create Social Media Content That Grows Your Dental Practice Ebook.
Undoubtedly, having fun with your patients not only strengthens the relationship with that patient but allows you to show potential patients that you care about people, not teeth.
5. Highlight a service
Highlight your dental services! Keep your patients and followers informed about the services that you provide in your practice. People like to go to expert dentists that know what they are doing. Your social media platforms are a perfect place to show off that expertise and build credibility with new patients.
Stand out from the crowd and talk about how your office stays up-to-date on the latest technologies to give your patients the best possible treatment and experience.
Dental marketing videos matter.
Any kind of dental marketing video you do does not need to be professionally done or be ultra-scripted. Patients want to see the real, human side of your practice. Dental office marketing videos make it possible to give a personal touch to potential patients checking out your practice.
My Social Practice takes the guesswork out of dental social media marketing. Everything we do is designed to make dental practices shine online while they focus their time and attention on dental patients. We believe that your marketing efforts should always focus on the patient first, which is why we do the heavy lifting for you.
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