Google is the #1 search engine, and it is the very first place your future patients are going to find a new dentist. Studies show that 97% of people learn more about a local company online than anywhere else. How is your dental SEO stacking up against the competition?
It’s simple. If your practice’s Google My Business profile doesn’t show up in the top results when someone in your area searches for a new dentist, you are missing out on new patients. Users trust the top results and are not likely to scroll down to see the additional results from their search.
Table of Contents
- What is Google My Business?
- Why Do Dental Practice Need Google Maps SEO?
- What My Social Practice Can Do To Help
With a little bit of Dental SEO help, your practice will be exposed to more people and ultimately bring in more revenue for your practice.
There is a good chance your practice is dropping the ball on attracting new patients by not utilizing all of the tools available on your Google My Business profile. There are many features to Google My Business and to improving your practice’s Google Maps SEO but don’t let the complexity deter you, My Social Practice is here to help!
This article will simplify your understanding of Google Maps SEO and Google My Business, and explain why great Google Maps SEO is imperative to fill your schedule.
What is Google My Business?
Google My Business is an online profile for your dental practice that lives right on Google’s platform. It’s searchable and contains your practice information. Think of it as a mini dental website hosted by Google itself. Rather than taking users to your dental website, they get a summary of your practice with information like,
- Your practice phone number
- Your address
- Your practice hours
- Patient reviews
- Photos and videos
- Links to your website
When your dental practice’s GMB profile is set up correctly, your practice shows up in local search results including on Google Maps. If your practice is easily found on Google Maps and contains accurate information, you are much more likely to convert online users into real patients.
Why Do Dental Practices Need Google Maps SEO?
Why should you take time out of your already busy schedule to make sure your Google My Business profile is set up correctly and optimized? The answer? Local. Search. Results.
Let’s say, for example, you are a dentist in Eagle Mountain, Utah and someone is searching the phrase “dental practice in Eagle Mountain” or “dentist near me”, you’ll want your Google My Business profile to show up at the top of the results.
How do you show up on the top results? By having great Google Maps SEO. Optimizing your profile will increase your online presence by a landslide, including your overall dental SEO like your website and social media pages.
How does your practice measure against the competition? Find out here!
If you have a Google My Business profile that showcases your practice culture and shows off your excellent online reputation, ranking in a local Google Maps search virtually guarantees you new patients. Optimizing your Google My Business profile takes consistent work, and a bit of expertise in the SEO business.
You’re a dentist, not an SEO specialist. That’s where My Social Practice steps in. We have created a Google Maps SEO service designed specially for dentists. Appear in the top Google results by going with a trained SEO expert.
The fact is, your potential patients are not choosing a dentist based on recommendations from friends and family anymore. People are going to Google to find a trustworthy dentist that meets their needs.
You can be sure if your practice shows up in local search and has great reviews, patients will be visiting your website and calling your practice.
Dental SEO on Google Maps — What We Do To Help
The heartier your online presence is, the better your profile will do against your competitors when it comes to showing up in search results. My Social Practice will improve your dental SEO and online visibility by targeting your local audience, ensuring keywords appear in the right places on your profiles and website, updating and improving content for increased relevancy, streamlining your profile on all search engines and databases with correct, matching information, moreover ultimately giving you a customized, tailored service intended to draw in patients.
Find New Patients With Help From Dental Marketing Experts?
About the Author: Natalie Marinos is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here. Also please read our Google My Business reviews.