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Local search for dentists is all about getting to the top of the Google map.
Google is the #1 search engine and controls 90% of all of the search traffic on the internet. Google is the very first place your future patients are going to find a new dentist. Studies show that 97% of people learn more about a local company online than anywhere else. How is your dentist SEO stacking up against the competition?
The question you need to ask yourself is simple. If your practice’s Google listing doesn’t show up in the top results when someone in your area searches for a new dentist, you are missing out on new patients. 92% of all people searching trust the top results and do not go to the second page of SERP’s (Search Engine Results Pages).
With a little bit of Dental SEO help, your practice will be exposed to more people and ultimately bring in more revenue for your practice.
There is a good chance your practice is dropping the ball on attracting new patients by not utilizing all of the tools available on your Google My Business profile. There are many features to Google My Business and to improving your practice’s Google Maps SEO but don’t let the complexity deter you, My Social Practice is here to help!
This article will simplify your understanding of Google My Business, and explain why great Google Maps SEO is imperative to fill your schedule.
What is Google My Business?
Most of you have used Google and you’ve seen Google My Business listing, but you may not have known what they were. Google My Business is an online profile for your dental practice that lives right on Google’s map platform. Your Google listing is searchable and contains your practice name, address, phone number and other pertinent information. Think of it as a mini dental website hosted by Google itself.
The huge benefit to ranking well in Google maps is that studies have shown that a large portion of consumers call from the maps results. Many don’t even go to your website before calling.
Your listing includes a summary of your practice with information like,
- Your practice phone number
- Your address
- Your practice hours
- Patient reviews
- Photos and videos
- Links to your website
When you perform local search for dentists your GMB profile should be one of the first places that you begin. You’ll want to make sure that it is set up correctly. Once your listing is set up and begin optimization you’ll start seeing more new patient phone calls.
For a in depth look at Google My Business and how to do local search for dentists, watch this recorded webinar.
Why Is Local Search For Dentists So Important?
Why should you take time out of your already busy schedule to make sure your Google My Business profile is set up correctly and optimized? The answer? Local-Search-Results for keywords that are ‘discovery searches.’
A discovery search is a phrase that a potential patient will use when they are looking for a new dentist. Phrases like, ‘best dentist in town’ and ‘dentists that do cosmetics’. These are phrases where the searcher is attempting to ‘discover’ a new dentist.
The other type of search phrase is called ‘direct search’. Direct search is when a patient searches your practice name or your personal name. You don’t need much local search for dentists with direct searches because Google is good enough to find you and present the results.
You may have notices this but direct searches don’t provide a Google map. There really isn’t much you can do for direct searches in terms of optimization.
Back to the goal: We want to be found by patients who don’t already know who we are. This is why local search for dentists is so vitally important to practice growth.
In the example above the dentist is in Eagle Mountain, Utah and someone is searching a discovery phrase “dental practice in Eagle Mountain.”
How did this particular practice show up on the top results? This is what local search for dentists will do. The optimization strategies will send signals to Google that your dental practice listing is the best choice for potential patients in your town or city.
By having great local SEO for dentists you essentially increase the relevance of your Google maps listing.This will increase your online presence by a landslide.
In several dental local search marketing case studies we’ve found that not only do dental practices start ranking higher in the Google map, but they also see an increase in their rankings in the website results. Website results are listed below the Google map.
What Should You Do First?
See how your practice is ranking by running a complimentary Google maps report.
Google wants businesses to optimize their listings to showcase your practice culture and your excellent online reputation. Ranking well in Google Maps search virtually guarantees you new patients. Optimizing your Google My Business profile takes consistent work, and a bit of expertise in the SEO business.
You’re a dentist, not an SEO specialist. That’s where My Social Practice steps in. We have created a Google Maps SEO service designed specially for dentists. Appear in the top Google results by getting help from a trained SEO expert.
The fact is, your potential patients are not choosing a dentist based solely on recommendations from friends and family anymore. People are going to Google to find a trustworthy dentist that meets their needs. It’s a bit like your online reputation is the new word of mouth dental marketing.
You can be sure if your practice shows up in local search and has great reviews, patients will calling your practice right from Google maps. We’ve seen it a hundred times!
Local Search For Dentists — What We Do To Help
The heartier your online presence is, the better your profile will do against your competitors when it comes to showing up in search results. My Social Practice will improve your dental SEO and online visibility by targeting your local audience, ensuring keywords appear in the right places on your profiles and website, updating and improving content for increased relevancy, streamlining your profile on all search engines and databases with correct, matching information, moreover ultimately giving you a customized, tailored service intended to draw in patients.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental marketing team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of dentist SEO or our dental SEO service, please schedule a complimentary consultation. And, don’t forget to read our Google reviews.