Table of Contents
- Why Giving Practices Grow
- 4 Reasons to Be a Giving Practice
- 1. Being giving is an exceptional way to stand out
- 2. Boost togetherness and team spirit
- 3. Develop strong relationships with other local businesses and organizations
- 4. Raise awareness about your practice through social media and local media coverage
- How To Write A Dental About Us Page [Template Included]
- Viral TikTok Ideas For Practices Who Wanna Get Social
- Are You The Last To Know About Dental Local Service Ads?
Why Giving Practices Grow
When it comes to a truly great dental practice, it’s about more than just treating patients. It’s about building a practice that improves the lives of everyone around you.
We’re proud to have worked with hundreds of dental teams that have embraced this concept. So many practices actively look for methods to assist their patients and the community, while also developing a practice culture in which team members and patients are proud to participate in, promote, and refer others to!
The best approach to demonstrate the love and care you have for your community is to integrate your charity work with your social media presence.
When you share about your charitable efforts online, you raise top-of-mind awareness, goodwill, and strengthen patient relationships.
Giving can be transformative when it comes to growing your practice using social media.
We aim to distill the finest dental marketing ideas and tactics — then make them applicable and useful for dental practices, and readily available to you.
In November, we’ll talk about how gratitude, giving, and service will help you build a successful dental practice.
Why Giving Practices Grow – Giving Is About More Than Donating
In an interview with My Social Practice, dentist Dr. Craig Spodak said:
“I do believe that the ultimate purpose of a business is to provide compassion, trust, and love… We’re not in business just to make money — money is the consequence of doing something with love. Everything we do [in our practice] is born from wanting to create a sense of community, whether that community is within our office or the community that we serve.”
But, what does this have to do with improving your bottom line? How will making charitable efforts a priority grow your dental practice?
Let’s discuss 4 ways that giving back to your community builds your practice in very real, profitable ways.
4 Reasons to Be a Giving Practice
1. Being giving is an exceptional way to stand out
Of course you aim to give excellent care and customer service, but so do all other dental clinics. Seeing your team actively doing good for others will stick with potential patients, and set you apart.
2. Boost togetherness and team spirit
CLL reports that 67 percent of employees strongly prefer to work for a business that contributes to their communities. Happy team members mean a better patient experience.
3. Develop strong relationships with other local businesses and organizations
Many of the dentists we work with have told us that new patients found them through other local businesses they had previously contacted or collaborated with.
Charitable is perfect for storytelling because they provide a reason for you to snap and share lots of photographs and videos. They also make it simple to create social media content that is interesting, shareable, and engaging.
Our client practices have garnered news stories in just this way with local television and radio stations.
We’d also like to thank you, our valued clients and friends, for your goodwill, appreciation, and efforts to make dentistry and the social media connected with it a force for good in your communities.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental marketing team at My Social Practice. My Social Practice is located in SLC, Ut. Adrian is passionate about helping dentists grow their practices through digital marketing. If you would like to book Adrian or another member of the speaking team you can do that HERE. If you are interested in learning more about dental social media please schedule a consultation. And don’t forget to read our Google reviews.