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Quick Idea #18 – Reverse Caption Contest!

By August 25, 2011September 5th, 2021No Comments


TODAY’S QUICK IDEA COMES FROM Allstate Insurance. As part of their new campaign, “Mayhem” posts clever status updates that engage their whopping 1,009,138 fans. A recent wall post said this: Reverse Caption Contest! I (we) provide the caption, you post the photo. Today’s caption: “That didn’t work out how I had planned.” (see below)

Reverse Caption Facebook Contest!

The business provides the caption, the fans post the photos! Allstate’s caption: “That didn’t work out how I had planned.” Then, fans posted THEIR OWN photos to Allstate’s wall including the same caption—and THEIR version of what didn’t work out!

Starting A Reverse Caption Contest For YOUR Practice Wall

How could you take this idea and apply it to YOUR Facebook fans?

Here are some possible captions that you could use to start jogging your minds:

  • “Worth it!”
  • “Best time of my life!”
  • “I remember it like it was yesterday…”
  • “Made me smile.”
  • “I never laughed so hard…”

Remember, Facebook guidelines say that you are not supposed to offer a prize on your Facebook wall for a winner. BUT, be sure to respond to every post and thank them for interacting with your page!

Start Building Your Facebook Followers Today

You’ll be amazed at how much engagement you’ll receive from a caption contest. With every engagement your post is shared to more and more people who are not familiar with your dental practice. This is new social media marketing that everyone is talking about.

Good luck and have fun!


dental digital marketing


About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!