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Dental Marketing Case Study – Fresno Smile Makeovers!

By May 24, 2016 September 13th, 2021 No Comments

Dental Marketing Case Study - Fresno Smile Makeovers

We’ve loved watching Dr. Sam Namdarian and his team at Fresno Smile Makeovers grow their practice through social media! They’re a great example of how small, daily efforts to share practice culture and invite patients to participate yield real results. We’re especially impressed with how they’ve used our campaigns to connect with patients and promote healthy habits!

We asked Maegan Mitchell, one of their dental assistants, about how they’re making social media work. Take something from their experience to apply in your own practice!

Q&A With Dental Assistant Maegan Mitchell

(Responses edited for length and clarity.)

What’s been the biggest surprise of social media marketing so far?

“The photos of our staff get the most attention over anything. When patients participate in our social media, it gets us new patients.

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Which social media tools have you seen the most success with?

“Patients think the campaigns are fun. The ‘Floss Like a Boss’ campaign was our biggest hit. Also, our patients benefit from all the dental information on our blog and social media pages.”

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What challenges have you faced in your social media marketing efforts?

“Getting patients to post something and finding the three hours a week to work on social media. We try to make it easier to participate by sharing our own group photos.

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What advice would you give to a practice just starting out on social media?

Be patient. Also, sharing photos of team members is a great way to begin.”

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Ready for a quick demo of our social media and/or reviews service? Simply Click >>HERE

Why are so many patients sharing the great experiences they have at Fresno Smile Makeovers with their friends and family? Because they have a personal connection with the practice, strengthened by social media! By sharing their practice culture, Dr. Namdarian and his team invite patients and potential patients to build lifelong relationships with them.

That’s what’s great about social media. It allows you to acquire new patients, boost patient retention and grow your practice by building relationships! Mitchell told us that this is where My Social Practice’s services have been the most useful. Our campaigns and social media post ideas make it fun and easy for patients to get to know you and share your practice with a friend.

Check out this example of one of their patients who willingly uploaded a photo to Facebook for their Don’t Rush Your Brush campaign:

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Your patients are interested in connecting with you, in-practice and online! We’d love to personally show you step-by-step how to grow your practice with social media. Contact us today for a free demo of our services, or check out our Campaign-in-a-Box products!

Check out our most recent dental marketing case study.

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About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.

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