Congratulations to our November Social Practice of the Month — All-Star Orthodontics!
We love working with clients that understand this one key principle: social media success begins in your practice! Talking about your social media pages with patients and inviting them to participate is critical to building your social media audience, especially for practices just starting to establish a presence online.
All-Star Orthodontics is an excellent example of how to be proactive and personal in your social media efforts. They’ve found that getting patients to follow, check in and share is as simple as just asking! Through authenticity and supporting their community, the All-Star Orthodontics team is building a social media presence that strengthens relationships and introduces their practice to more people.
We reached out to co-owner Haidee Cline for some insight on their social media experience thus far and what’s working for them. Take something to apply in your own practice!
Q&A With Co-Owner Haidee Cline
(Responses edited for length and clarity.)
What has been the biggest surprise of social media? The one thing you weren’t expecting?
“The biggest surprise thus far has been how happy and willing patients are to engage with us on social media if we just ask! Just posting and waiting for our patients and friends to engage doesn’t leverage the power of social media. So in the office we ask parents and patients if they would be willing to check in, tag us, follow us, etc. and they usually are very happy to do so.”
In your opinion, what are the biggest benefits of social media?
“For our patients, they get to know the doctor and the staff outside the office. It provides a glimpse into what we do, what we stand for and who we are. Social media benefits our practice by raising our name awareness in the community.”
Which social media tools have you seen the most success with?
“Promotions and campaigns that support local PTAs or charities probably receive the most engagement. I think some of our funnier/sillier posts do a great job of showing our patients and folks who find us on Facebook that we are an outgoing staff with a fun environment. When patients visit they tell us they love our posts! We have also integrated social media actions into our patient rewards program.”
How much time do you spend on social media marketing every week?
“Our team comes up with unique and engaging ideas together and we post regularly. I spend less than three hours per week on social media marketing.”
What advice would you give to a practice just starting out on social media?
“Spelling or grammar mistakes can give the impression that your office isn’t detail-oriented. It’s critical to present yourself online as you do in the office, maintaining high standards of care and quality.”
That’s true, Haidee! Writing style is an important part creating social media messages that are compelling and easy to understand. My Social Practice provides training and guidelines on how to write great posts as well as a dedicated support team to answer any questions! Check out our useful blog post on how to create an effective Facebook post.
Cline also mentioned that the most difficult part of social media is knowing exactly how much of an effect it’s having on driving new patients. If new patients aren’t specifically mentioning social media when you ask how they heard about your practice, it can be hard to determine.
However, one of the most common ways social media leads to new patients is through referrals. By using social media to strengthen relationships with existing patients, you create advocates for your practice. These patients share the great experiences they have at your office with family and friends who trust their opinion. So, if they heard about you through a referral, the new patient may not mention social media — but it still played a key part in bringing them to your practice.
We’d like to thank All-Star Orthodontics for being our valued client and we’re proud to help them grow their practice through social media!