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How Does Your Practice Stack Up to Local Competition Online? 3 Key Factors

By April 11, 2017September 14th, 2021No Comments

dental seo

With over 90 percent of consumers using search engines and social media to find healthcare providers, your dental practice’s online presence matters more than ever. Improving in these key areas will help you appear front and center where it matters most.

One of the best things about the internet is how much power it has given the average person to make smart consumer decisions. With just a few clicks, we can compare all the options in our city for whatever we need: restaurants, home repairs, healthcare and everything in between. And it’s more than just a list of names. At a glance we can see hours, locations, team photos, blog posts, customer reviews and more. This powerful combination of essential details, business culture and word-of-mouth has a huge impact on where people ultimately decide to go.

As a dentist, you need to know how your practice’s presence on search engines and social media platforms measures up against your local competition. Start by looking at a few key areas:

  1. When someone in your city searches Google or Facebook for “dentists near me,” how high do you appear in the results?
  2. Does the content on your social media pages reflect a friendly, active, inviting practice culture?
  3. Do your review scores on Google, Facebook and Healthgrades make you stand out as your community’s premier dental care provider?

Improving your social media pages and getting positive reviews will help new patients find you. However, figuring out exactly how to do that can be tricky to do alone, and varies by practice. That’s why we’d love to take a closer look at each element of your practice’s online presence, and together with you, build a plan to improve where it matters most.

For a limited time, we’re offering our Online Visibility Analysis for free! This customized report will compare your practice to your local competition and industry standards, based on a multitude of key online visibility metrics. And the best part? An expert from My Social Practice will be in touch with you to go over the report item-by-item to help you get the most out of it. It may be the most valuable conversation you ever have for your practice’s marketing strategy. Click below to request your free analysis today!


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About the Author: Blake Hadley is a dental digital marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing services company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our agile dental website development service, you can learn more here.