Congratulations to our September Practice of the Month — Oak Ridge Dental Arts Rockwell!
Does it feel like social media marketing is too complicated for your dental practice, and you just don’t have the time or energy to take it on? Take a look at our September Practice of the Month, Oak Ridge Dental Arts Rockwell, and you’ll see that becoming a social dental practice is simpler and more rewarding than you think.
A smart social media strategy focuses on three key things:
- Increasing Reach
- Strengthening Relationships
- Enhancing Reputation
The team at Oak Ridge Dental Arts Rockwell does a great job at all three! They post valuable and fun content to their social media pages regularly, focusing on connecting with people on a personal level. Plus, with over 100 positive patient reviews across Google and Facebook, they are building their reputation as the premier dental practice in their community—and potential patients are noticing.
We reached out to Allie Widenhouse, office manager of the practice, for some insight on how social media is growing their practice and what’s been working for them. Take something from what their team has learned to apply in your own social media strategy!
Q&A With Allie Widenhouse, Office Manager
(Responses edited for length and clarity.)
What has been the biggest surprise of social media marketing for you?
“The love from patients once we started with social media has been amazing. Our motto is, we strive to create a relationship with our patients based on mutual trust, honesty, communication and respect. We are able to fulfill this with the help of social media.”
Which of your team’s social media efforts have shown to be most effective?
“Posting about personal life events of our staff members seems to be the most successful. Our campaigns are always really fun as well as we have great interaction with the patients. We LOVE the Photo Idea Boxes. The props and ideas really help us set time aside and plan ahead.”
How has your social media marketing helped grow your practice?
“It has drawn so many relationships with our patients. It’s such a great conversation starter when the patients come in. We have something mutual to talk about! Social media has made our practice more open and friendly, and patients love how personal we are. We want them to be comfortable and not have the dreadful feeling of walking into a dentist office.”
What one piece of advice would you give to a practice thinking about doing social media marketing?
“Don’t hesitate! Just do what comes to mind! Believe it or not, patients will love your crazy ideas. We love partnering with My Social Practice!”
Thank you, Allie! We love working with you too!
At its core, dental social media marketing is about growing practices through increasing your reach, enhancing your local reputation, and building relationships with patients and potential patients. My Social Practice has remained laser-focused on these key objectives for over a decade as we’ve built the perfect dental social media solution.
Even if you have no social media experience and no time to learn, My Social Practice’s fully-managed solution does all the heavy lifting for you—growing your practice while you focus on serving your patients.
Learn more and request a free demo of our services and we’d love to show you step-by-step how we can make your practice shine online!
Check out our most recent dental marketing case study.
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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.