Want increased local awareness and word-of-mouth marketing for your dental practice? Doing a social media giveaway collaboration with a local business will help you reach more of the people most likely to become your next patients. Discover how easy and effective it is!
Here’s an idea you may have never thought of in your dental practice: Partner up with another local business to do a social media giveaway! It’s an excellent way to build community relationships and awareness of your practice.
After all, the other businesses around you serve the same local client base you do, and eventually, their customers will be looking for a new dentist. By doing a social media giveaway collaboration, you can be at the top of their minds when they need dental care!
Here’s how it works in a nutshell:
- Scout out a local business with a good-sized social media following.
- Choose one of their goods or services your practice could sponsor for the giveaway prize.
- Reach out to the business and agree on posting and giveaway details.
- Both your practice and the other business create social media posts and run the giveaway!
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This is a great way to amplify the reach and influence of even a small-budget giveaway. Because the business you choose will also promote your giveaway and practice social media pages, you’ll get increased visibility for your practice with their audience as well. It’s a great way to build strong relationships within your community. Everybody wins!
Get creative and do social media giveaways with some of your favorite local gems, like a great spot for lunch or a gift shop. Chances are they’ve never been approached about doing a giveaway like this and would be excited for the opportunity!
Sound complicated? It’s easier than you think. Here’s a super simple way to do it.
Choose a Local Business for Your Collaboration
There are a few things to consider when choosing the business to partner with for your social media giveaway:
Choose a business that has a good-sized social media following within your target audience. For example, a pediatric dentist may want to reach out to popular places for children’s birthday parties—businesses that market specifically to parents of young children. Think about which businesses may have direct access to audiences you have never been able to reach.
Make sure that you’re comfortable having your practice’s name associated with the business. Doing giveaway collaborations with a business is essentially giving them an endorsement, so make sure that their product/service and reputation is something you’re happy with. Bonus points if it’s a product/service someone on your team actually uses, and they can create some enthusiastic posts about your giveaway!
Think about how the collaboration will benefit the business you choose. As a dental practice, which audiences can you reach that other businesses may want to reach as well? How will you promote the giveaway in a way that boosts their visibility? Remember to include these things when you reach out with your collaboration proposal.
Clearly Determine Partnership Details
When reaching out to businesses with your collaboration proposal, make sure to include a clear summary of what content will be created and how it will be published to promote the giveaway and the partner business. Specify the dates that the posts will be published, as well as start and end dates for the giveaway.
For example, you may propose that the business you choose and your practice will create five Facebook posts each promoting the giveaway. Specify which tags, links, and images or video will be included in each post. It would be beneficial to even create some mock-up posts showing exactly how they would appear.
For example, one of the Facebook or Instagram posts your partner business creates might say, “Downtown Dental is giving away one of our $50 gift cards! Check out their page to enter to win!” Then they would tag your practice and include a link to your giveaway post.
Create your own posts announcing the giveaway as well, and make sure to “@ mention” the other business’s page in return.
Optimize the Giveaway for Visibility
As part of your giveaway entry steps, you can ask people to leave a comment and “at mention” a friend. For example, “tag an awesome mom you know who would like to enter!” More comments and more people mentioned means more eyes on your posts!
It’s a simple way to expand your giveaway’s reach to your patients’ family and friends—the people most likely to become your next patients. It’s especially effective on Facebook!
For example, if you’re doing the giveaway featured in our New Year’s Dental Giveaway Kit (download link at the end of this post), here’s what we recommend you include in your announcement post:
Follow these three simple steps to enter to win!
Like our Facebook page and this post.
Comment on this post with your favorite 2019 movie.
Mention a friend in your comment for an additional entry!
This is a great way to get your post seen by the your patients’ and fans’ friends and family—the people most likely to become your new patients.
Also, consider putting some money into promoting giveaway posts on Facebook and Instagram to reach as many people as possible.
Utilize Social Media Giveaways for Dental Practice Growth
Social media giveaway collaborations with local businesses grow your practice’s visibility in two key ways: boosting your reach to ideal potential patients and building relationships within your community. Plus, you might discover some local gems you never knew about!
And if you haven’t done a giveaway in your practice, we’ve made it easy to create one and see the results for yourself. Click the image below to download our free New Year’s Dental Giveaway Kit that will help you set one up in minutes. Try it this week and discover how giveaways grow your practice!
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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.