Nothing catches people’s attention like a chance to win a prize! And with a little thoughtfulness, you can turn a quick promotion into an opportunity to connect with patients and fans, expand your audience and boost your practice’s visibility.
If there’s one thing none of us can resist, it’s an easy opportunity to win a cool prize. So, if you feel like your marketing efforts have fallen into a rut, mixing a few small giveaways into your social media routine is the perfect way to spark some engagement! Doing a prize giveaway through social media offers several benefits to your practice:
- Fans who comment to enter the giveaway will be more likely to see your Facebook posts in the future
- Patients can introduce your practice to friends and family by sharing and tagging
- Give patients and potential patients an incentive for continuing to follow
- Strengthen relationships and maintain top-of-mind awareness
Plus, you don’t have to spend a lot on prizes. You’ll get much the same results with a $10 prize as with a $50 one. Taking note of this, many of our client practices give away a small prize every week — some call it “Win It Wednesday” — and only spend $40 per month on prizes, a small part of their marketing budget that offers great returns.
Ideas for Giveaways You Can Try This Week
Getting creative with your promotion ideas will help you connect with patients and fans in meaningful ways. Choose prizes that coincide with your fans’ interests, your community, and popular trends. Encourage fans to share something about themselves or tag a friend to enter to win. Here are some recent examples from our clients:
MT West Dentist started a conversation about fans’ bucket lists
????WEEKLY WEDNESDAY GIVEAWAY????WHAT’S THE ONE thing you’ve always wanted to do or try that you haven’t crossed off your…
Bollen & Mansfield Dental Clinic asked for predictions on the big game
ANOTHER GIVEWAY!! We're starting our weekly Razorback giveaway. All you have to do is Like our Facebook page, and…
Madison Family Dental Associates, S.C. celebrated Get to Know Your Customers Day
Today is #GetToKnowYourCustomersDay and we'd love to get to know YOU better!'LIKE' this post and 'COMMENT' with one of…
Also, if your practice is new to social media, giving away a small prize every week is a fun and easy way to kickstart your marketing efforts. As patients are finishing up their appointments, tell them to be sure to Like your page for a chance to win great prizes.
So get creative with your team and brainstorm some small prizes that fans would appreciate and fun ways to enter to win. Promotions give patients and fans a good reason to stay engaged with your social media pages and share your practice with family and friends.
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About the Author: Blake Hadley is a dental digital marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing services company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our agile dental website development service, you can learn more here.