5 Simple Steps for Amazing Endodontist Reputation Management
As an Endodontist, developing and maintaining a current Endodontic marketing campaign may not be that high of a priority for you—especially when you’ve always relied on referrals for new patients. But modern dentists are changing the game, bulking up their marketing strategies, and scooping up Endodontic patients left and right. Now, more than ever, it’s time to start focusing on Endodontic reputation management.
Managing your reputation and image requires quality patient reviews, technology to communicate with patients, automated response systems, and directory representation. With the right tools, your Endodontic practice can climb the ranks of Google SERPs (search engine results pages), win new patients, and outshine the competition in no time.
Why Reviews Are Important?
Online reviews play a huge role in just about every industry—but they’re extremely important in dentistry. One big problem Endodonists face is the lack of knowledge that a typical patient has about their specialty. Often a patient will search for root canal related terms and not understand the difference between a trained Endodontic specialist and a general dentist who is ranking for Endodontic terms. Although the Endodontist is more likely to offer a higher quality of care than a general dentist the patient makes a decision based on reputation.
Here is what happens; the patient checks the reputation of the general dentist and finds three hundred 5-star google reviews, and the closest Endodontist has 62. The patient ends up calling the general dentist for root canal therapy. It happens everyday. It seems unfair that dentists are perceived to be more qualified at root canal therapy simply because their reputation is better. It’s also not the best outcome for the patient.
Hopefully this does not describe your situation but for many Endodontists, it does. It’s time for Endodontists to dedicate some resources to building their online reputation, which is easily done by implementing strategies to get more Endodontic reviews.
1. Identify Patients Who Will Give 5 Star Reviews
The first (and most obvious) answer is to ask your patients for reviews. Single out friendly patients who are more likely to give you five stars, and ask them to leave a review while they’re still in your office. To make this interaction less awkward, you can place signs around the office referencing your goal to get more reviews. This free in-office Google review marketing kit is a great way to get started.
2. Make a Team Goal
To kickstart a review campaign, get your team together and set a goal. Make it a short term goal, kind of like a review sprint. You can make it a competition team members to see who can gather the most reviews, or make it a collaborative goal. Encourage the team to reach your reviews goal with the promise of incentives like an office party, a catered lunch, a trip to a local amusement park, or even cash prizes. But the go to reward and the one that always works, are Starbucks gift cards.
3. Automate Getting Reviews
If you aren’t able to get a patient review while they’re still in the office, or you can’t get your team behind the initiative you can automate the process. Automation is done easily through a texting software. Most patient management systems have the capability.
When the patient checks in a notification is sent from your PMS to the texting software and a text is sent to the patients cell phone. The patients opens the link in the text and it takes them directly to your Google Business Profile to leave a review.
The image below is how My Social Practice’s review software works.
Working with an Endodontic marketing company makes this process so easy you won’t even have to think about it. With fully automated review links, the 5-star reviews will start pouring in while you’re busy pouring dental cement.
4. Create a Great Online Presence
Another way to organically gather reviews is to be active online. Dedicate resources to social media content on platforms like Instagram, Facebook, and even TikTok to show patients a fun, more personable side of your practice. A huge trend in dental marketing today is making TikToks and Instagram Reels with viral audios, dance routines, and other trending content. Download this free Guide to TikTok and Instagram Reels ebook to get started.
This Endodontic marketing case study illustrates just how much your practice can grow when you focus on building a social media presence.
It’s also crucial to dedicate time to your Endodontics website. Make sure it’s aesthetically pleasing with great web design, but also functional, fast, and findable on Google and Google Maps. Get a free report on your current rankings with our Endodontist Website SEO Deep Dive website grader and find out what needs to be improved.
5. Emphasize a Patient-First Office Culture
Aside from asking for reviews and sending out links, you can generate 5-star feedback organically by creating a positive, comfortable environment for your patients. Many people will be visiting an Endodontist for the first time, and may come to your practice feeling uneasy. There are lots of ways to help them feel welcome, safe, and secure:
- Greet Patients by Name—Show patients you care about them by using their name throughout their visit. If you’re unsure of the pronunciation, ask for clarification, and make a note in their file so you’ll remember it for next time.
- Make Conversation—Before their procedure, ask your patients about their personal life (in a non-invasive way of course), and find a couple of ways to connect with them. Maybe you both have children, have similar interests, or hate the same sports team. Whatever it is, making a sincere effort to get to know them will help patients feel more welcome. And if they’re a returning patient, bring up details you’ve gathered previously to show you were listening.
- Be Professional—While you do want to make patients feel like you care about their personal lives, remember to stay professional during a visit. Avoid swearing, hot topics, and gossip, and be aware of cultural differences. This friendly professionalism should apply to interactions with your team members as well.
Responding to Reviews
Once you start getting more reviews, it’s so important to follow up with these patients. Responding to patient reviews lets them know you’re paying attention, and that you really care. Even if the response is automated! Some notes to keep in mind when responding:
- Get back to them in a timely manner (preferably the same day, but within the week is good too)
- Always maintain a professional tone. Anything you say online is a direct reflection of your practice.
- Be careful to not disclose any PHI. Using HIPAA-compliant software for reviews can help you avoid slip-ups.
How to Respond to Negative Reviews
If you come across a less-than-stellar patient review, the best thing you can do is respond calmly and professionally. Never feed into a negative reviewer’s energy with insults or by fighting back. Even if calling someone out feels like the right thing to do, it will always backfire and reflect poorly on your image. Simply ask negative reviewers to reach out to you directly if they would like to discuss the issue further.
“We are sorry to hear that this was your experience with our practice. Please reach out via email. We hope to help resolve any issues.”
If a review is fake or defamatory, you can report the review rather than replying and trying to start a conversation. Google and Yelp can help you remove or hide false reviews.
Frequently Asked Questions
While it may be tempting to incentivize patients for leaving reviews, it’s important to tread carefully. Platforms like Google and Facebook discourage this practice, and it can even come across as awkward or disingenuous. In some regions, rewarding for reviews is even seen as an illegal marketing activity. Instead, it’s advised to encourage genuine feedback from patients without offering rewards, ensuring the integrity and authenticity of the reviews your Endodontic practice receives.
Achieving a perfect 5-star rating is a commendable but challenging goal for an Endodontist. Remember, it’s quite normal for any business to receive occasional negative reviews. However, many dental practices manage to maintain an overall 5-star rating because Google rounds up from 4.95 to 5.
In a recent study of local dental SEO, we analyzed the top 10 practices nationwide with the most reviews and a 5-star rating. Interestingly, even these top-rated practices had some lower star reviews, but the sheer volume of their 5-star reviews helped maintain their overall 5-star status.
Aiming for a 5-star rating on your Google review profile is an admirable goal, but the path to achieving this likely involves implementing a robust review aggregation strategy. It’s about fostering a positive patient experience and consistently encouraging satisfied patients to leave their honest feedback.
As an Endodontist looking to increase your 5-star reviews, several strategies can be implemented:
- Encourage your most satisfied patients to leave reviews. Often, patients may not think to provide feedback unless prompted. By directly asking these individuals to share their positive experiences, you can increase the number of high-quality reviews for your practice.
- Consider adopting an automated review system. This can streamline the review collection process and ensure that every patient has the opportunity to provide their feedback.
- Motivate your team to request reviews. Everyone in the practice has a role in patient care and their interactions can leave lasting impressions. If your team understands the value of these reviews, they may be more inclined to ask patients for their input.
- Prioritize excellent customer service. Happy patients are more likely to leave positive reviews. Ensure that from their first contact to their last interaction, your patients are receiving the best care possible.
- Text a link to your review profile to patients. This makes leaving a review convenient and can increase the likelihood they’ll provide feedback.
- Solicit reviews in person when the patient is in the office. If a patient has had a positive experience and expresses satisfaction with their care, this could be a good opportunity to ask for a review.
- Avoid soliciting reviews from patients using your office’s Wi-Fi. Some review sites flag or filter reviews originating from the business’s IP address.
- Take the time to respond to all of your reviews. This not only shows that you value patient feedback but also demonstrates that you are engaged with your patient community.
- Regularly update your Google Business Profile. Keeping your profile up-to-date makes it easier for patients to find and review your practice. Plus, an active profile often looks more professional and reputable.
About the Author: Adrian Lefler is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here. Also please read our Google My Business reviews.