KUDOS TO SHREVEPORT-BOSSIER DENTAL CARE in Bossier City, Louisiana! They understand the long-term branding and marketing power behind listening and responding—especially when those connections take place using social media.
Be Responsive
Take a look at the time stamps on the exchange above. The patient asked a question on September 26th at 7:17pm. By 6:33am the next morning there was a response. Awesome! Then, over the next 10 minutes, a “story that spreads” unfolded. While it may seem small, isolated, or insignificant, it isn’t… It represents a mindset—and a “social practice” culture.
It’s As Much About Listening As It Is About Dentistry
Great patient service includes active listening. Listening is an important component of social media engagement with your patients and prospective patients. Everybody likes to be heard. Traditional marketing is a one-way conversation. Social media marketing is a two-way conversation. But of course, you knew that.
What Do You Think?
Have you learned some things about listening through your social media tools that you can share with others? How does your practice listen? We’d love to read your comments below.
