KUDOS TO SHREVEPORT-BOSSIER DENTAL CARE in Bossier City, Louisiana! They understand the long-term branding, social media marketing and marketing power behind listening and responding—especially when those connections take place using dental social media.
Be Responsive
Take a look at the time stamps on the exchange above. The patient asked a question on September 26th at 7:17pm. By 6:33am the next morning there was a response. Awesome! Then, over the next 10 minutes, a “story that spreads” unfolded. While it may seem small, isolated, or insignificant, it isn’t… It represents a mindset—and a “social practice” culture.
It’s As Much About Listening As It Is About Dentistry
Great patient service includes active listening. Listening is an important component of social media engagement with your patients and prospective patients. Everybody likes to be heard. Traditional marketing is a one-way conversation. Social media marketing is a two-way conversation. But of course, you knew that.
What Do You Think?
Have you learned some things about listening through your social media marketing tools that you can share with others? How does your practice listen? We’d love to read your comments below.
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!
