EVERY SEMESTER in the social media marketing class that I teach to MBA students, Mark Schaefer’s blog, Business Grow, is required reading. And, I always recommend his blog to our clients. Mark has a tremendous grasp on marketing’s human side and 90% of his posts have direct application to a practice’s social media marketing.
This morning, Mark published a well-written infographic entitled “10 Reasons To Blog”. I slightly modified it for dental practices to include an 11th reason.
11 Reasons Your Practice Should Be Blogging
Reason 11. Blogging Breathes New Life Into Your Practice And Career
(And it’s fun too.)
There’s a quote from Clarissa Felts, Lowe’s VP for Collaboration, Diversity & Inclusion, that is often used by self-appointed social media pundits who (in my opinion) don’t really understand social media marketing OR dental blog content… “Social media doesn’t change culture, it reveals it.” Having worked very closely with thousands of practices around the world for the last 10 years I can unequivocally say that nothing could be further from the truth in a dental, orthodontic, or eye care practice.
Social media marketing changes the culture of practices—and blogging is the cornerstone for those changes. Social media is a catalyst for improvement. Social media reinforces to everyone on the team that what they do each day matters… That thoughtful, remarkable health care makes a difference in people’s lives… That the practice they’re so privileged to work in is a valuable part of the community fabric. Social media marketing brings a generous, honest, giving spirit into the practice. Social media marketing is a constant, consistent reminder and reinforcer that you’re treating people first. These things change cultures.
If you’re a leader in your practice—regardless of whether or not you’re the doctor—I urge you to blog. If you need help getting started, we can help you. If it sounds overwhelming, we make it simple. If you don’t know what to write about, we will guide you. If you think it will take too much of your valuable time, it won’t with our assistance. But even if you don’t harness our help, setting up a blog only takes a couple of minutes. Blogging helps grow practices.
Just do it, be consistent and patient, and begin reaping the rewards in your practice.