Finding a good dentist is difficult, but as a dentist yourself, you also might find it has its own difficulties. Bringing in valuable patients, and a lot of them, is no easy task! How can a dental practice market its services using dental SEO strategies relevant in 2022? Keep reading to learn some valuable tips:
Table of Contents
- The 4 Components of Dental Marketing Today
- 1. Modern Aesthetically Designed Website
- Need a new dental website? We can help!
- 2. Optimize And Rank Higher In Google Maps
- Get a FREE report to see how you rank on Google Maps in your local area!
- 3. Effective Social Media Will Attract New Patients
- Ready to take your dental practice’s social media channels to the next level?
- 4. Content Marketing and Blogging Improves Dental SEO
- Implementing All Four Strategies Into A Comprehensive Marketing Campaign
- Need Help? We Provide Content Marketing For Dentists
- The 10 Best Dental Websites of 2021
- Answers to 27 Dental SEO Marketing Questions You Were Afraid To Ask
- 7 Brilliant Marketing Strategies for Orthodontists
The 4 Components of Dental Marketing Today
Today digital marketing for dentists requires several different approaches that utilize all the web has to offer. Although SEO for dentists is constantly evolving, four prime components play a vital role.
Do dentists need marketing? Yes, most definitely. Read on to learn the four ways of how to attract new patients to your dental practice through effective marketing for dentists:
1. Modern Aesthetically Designed Website
Do dentists really need a website? The short answer is, yes! The reality is approximately 25% of all dentists don’t have a website in 2021. Seriously! A modern, comprehensive website is the cornerstone of any good dental practice’s digital marketing. First impressions matter tremendously, and if your dental website design looks like it came from the stone age, you are definitely going to have a big problem getting new patients. Everyone wants to be treated in a lovely modern practice, and a website to match that practice is essential.
Beyond good looks, your website should be organized and function well. Website organization and functionality improve your patients experience while visiting your website.
A website gives you a place to host content, offers information on your services, and then goes on to send the right signals to Google for search engine optimization (SEO) purposes. Having information for your practice on your site, coupled with custom copywriting and keywords, increases the chances your practice pops up when people search for specific dental services.
Some ideas and features to consider when upgrading your website to attract more patients are:
- Professional photography
- Online scheduling
- A well-designed blog with up-to-date articles
- Online bill pay
- Online prescription renewal
- Live Chat
- ‘Meet the Dentist’ and ‘Meet the Team’ profiles
- Videos, videos, videos
- Regularly scheduled content that helps and informs your patients
Putting these features into your web design helps make significant steps towards improving your ability to attract new patients. But features and capabilities are not the only important things you need to do. A great marketing for dentists campaign requires that you need to work on some of the more complicated technical aspects of the site.
2. Optimize And Rank Higher In Google Maps
Having a Google My Business (GMB) listing is essential for a location-based marketing for dentists strategy. Ranking higher in Google maps means that potential patients in your community can easily find your practice on Google maps.
Google My Business is a free tool that helps all business owners manage their online business listing across the Google search engine. For dentists looking to bring in new patients, Google My Business should not be underestimated.
When looking for a local dentist on Google, a map location is generated with all the nearby dentists. Most information a new patient needs is listed in the Google listing, such as an address, business hours, phone number, website, reviews, average review rating, main service, etc., making it easier for the person searching to their answers and become your newest patient.
Around 90 percent of worldwide searches happen on Google. The importance of an optimized Google My Business listing is a huge opportunity that most dental offices are not aware is possible.
Let’s say you have done your very best in your Google Maps SEO campaign. When a potential patient in your community searches for a dentist online, they’ll find your GMB (Google My Business) listing in the Google Map 3-Pack. These are the top three listings on the Google map on the first page of search engine results. It’s a big deal to be located here. Our own dental marketing case studies have shown that it can double and sometimes triple your new patient phone calls.
On the other hand, suppose you haven’t done any Google Maps SEO. When a local potential patient searches for a dentist on Google, your practice listing will be in the Google map database but it’s most likely that it will be several pages deep. It’s not uncommon for dental practices that have not optimized their GMB account to be on page 4 or 5.
There are approximately 10 listings per page. Do you think that a consumer is going to have the patience to peruse 40-50 results, eventually finding your listing? It won’t happen. Thousands of consumer online search studies have shown that more than 90% of people searching choose a result on the first page on SERPs. Whichever dental practices are listed on the first page of Google maps, those are the practices that are getting the most new patient phone calls.
To fully optimize your listing, fill out the following information in your GMB admin panel:
- Business category
- Phone number
- Business description (optimize this description for SEO)
- Business hours
- Google Reviews
We recently hosted an awesome webinar explaining exactly how to get started with Google Maps SEO. Check it out!
How do you market a dentist? And what are some dental social media marketing ideas? Follow this link for more information and ideas.
3. Effective Social Media Will Attract New Patients
Sophisticated marketing for dentists campaigns should include setting up and maintaining social media pages, especially a Facebook and Instagram account. Social media helps your practice stay in constant contact with current and potential patients. The best part of Facebook is that you can answer questions directly through the messenger feature, a bonus for patients looking for different practices.
In addition, a Facebook page gives your patients a quick way to check you and the practice out, which can be helpful to those struggling to decide on a new dentist.
Social media is an excellent place for potential patients to see the staff and check out if the practice meets their needs. Facebook makes hosting contests or giveaways a snap. For example, your dental practice has a costume party for Halloween or a staff birthday party. Sharing pictures online can be a great way to celebrate the moment.
Humanizing your practice can help your patients feel closer to you and your staff. This creates feelings of trustworthiness, kind of like being part of a family. And isn't the ultimate goal to have a large dental family?
Facebook Boosting is an affordable and hassle-free way to reach a larger audience of potential new patients. Boosting a Facebook post can make your content go the extra mile to promote your practice and show your expertise in the field. It can also help you build healthy relationships with potential patients. In addition to that, it can be seen by more people, including those who don’t currently follow your page.
4. Content Marketing and Blogging Improves Dental SEO
Creating interesting quality content and sharing it regularly on your practice’s site is a great way to show you know your stuff. Uploading new content is an essential part of dental marketing for dentists and is essential with dental SEO. It helps your website rank higher on Google, which in turn increases your chances of being found by those in need.
Starting a blog will majorly increase your presence on Google. Patients are constantly searching online for answers to their questions. Dental patients have many questions, especially when it pertains to their health.
One of the best ways to start a blog for dentists is by answering your patient's frequently asked questions.
With well-written regular scheduled content fully optimized for a search engine, patients can’t help but find your practice. When you provide high-quality, accessible information, you create a connection and often new patients.
But before you begin randomly blogging, you’ll want to do proper research and develop your marketing for dentists plan along with your target audience. This can sound overwhelming for the busy dentists and maybe an excellent time to reach out to a marketing agency specializing in dental SEO. Digital marketing for dentists is not an easy task when you consider just how much dental competition there is out there.
A dental marketing agency will have the expertise and experience to speed up content creation for an effective marketing for dentists campaign. Suppose you don’t want to work with an agency. In that case, you can also do it yourself or work with a coach to help you plan a perfect dental marketing strategy uniquely for your practice.
However you decide to continue, make sure the content you’re creating matches with search intent on Google. You’ll want to create blogs that answer questions that new patients are looking for answers to. Having creative dental marketing ideas and proper content will result in organic traffic growth, which will help reduce money spent on any paid campaigns.
Implementing All Four Strategies Into A Comprehensive Marketing Campaign
When it comes to promoting, advertising, and building a brand, social media, great website development, digital marketing for dentists strategies, together with SEO are life changers. Digital marketing for dentists is very inexpensive compared to traditional marketing and way more effective at building any business, including a dental practice.
So, the benefits are enormous for your practice to invest energy in, social media, SEO and content web marketing for dentists. Google Maps SEO helps you move up to the first search engine page on the Google map. Beyond that, there are several other benefits:
Need Help? We Provide Content Marketing For Dentists
If you are ready to take the next step to attract new dental patients but don’t know where to begin or simply don’t have the time to get going, My Social Practice is here to help. Fill out a form to get a personalized no-obligation dental SEO summary and quote. An SEO and marketing strategy can be one of the best investments you’ll make for your dental practice. We can’t wait to get you started.
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