Table of Contents
- Great Dental Clinic Websites Have Awesome “About Us” Pages
- Spruce Up Your Dental Clinic Website “About” Pages
- 1. Tell Your Personal Story
- 2. Add An About The Team Page To Your Website
- 4. Integrate Social Media Plugins
- 5. Remember To Include A Call To Action
- 10 Brilliant Marketing Ideas for Orthodontic Practices
- 3 Fun Dental Marketing Ideas During October
- 21 Essential HIPAA Dental Questions You Were Afraid To Ask
Great Dental Clinic Websites Have Awesome “About Us” Pages
Coming up with the perfect way to introduce yourself isn’t the easiest thing to do. Whether you’re talking with someone new, writing an email, or giving a speech it’s often the first few sentences you’ll spend the most time preparing.
For potential patients visiting your website for the first time, your About page serves as a formal introduction to your dental practice.
Ask yourself if it it succinctly and powerfully presents why they should build a lifelong healthcare relationship with you, your practice, and your team?
Spruce Up Your Dental Clinic Website “About” Pages
1. Tell Your Personal Story
We’ve all heard this piece of advice, and it holds true here: “Just be yourself!”
The best course of action is to share your passion for your community and dentistry with visitors. Focus on how you got where you are and why you love it.
It’s important to mention your degrees and accomplishments and that you strive to provide excellent dental care, but does that really make you stand out among your competition? Don’t all dentists have similar credentials? And I hate to be the one to let you in on this secret, but hardly anyone knows the difference between a DMD and a DDS. So, unless you explain what your credentials mean, they many not mean anything.
Feel free to list some of your academic and professional accomplishments, but present them in the context of how they help you serve patients better.
Focus on the unique values and qualities that allow you to provide a patient experience unlike any other.
Keep It Concise And Show Your Personality
When writing about yourself break your page up into information sections. Some examples of sections are:
- My History
- Where I Grew Up
- Dental School
- Degrees, Accomplishments, and Certifications
- Humanitarian Involvement
- Practice Mission Statement and Values
- Family Life
- Personal Interests & Hobbies
When you break up your bio into sections like this it helps to make the writing much easier.
Don’t get too wordy. Remember that the audience for your About page is current and potential patients, so keep their needs and interests in mind while you decide what to share.
The example of Dr. Worrell is a great About The Dentist page. Check out how he has broken up the content into sections that are easy to understand.
He’s professional, yet personable.
2. Add An About The Team Page To Your Website
Your About The Dentist page is a great way to introduce patients to who you are, but remember that your team is extremely important to the overall patient experience in your practice. As you well know they spend much more time one on one with the patients than you do.
Create an About The Team page and make sure to include an individual photo and short bio for each team member. These bio’s don’t need to be long, only 150 words or so. Just enough information to make a quick introduction.
One easy way to make this page super creative is to use a hover over plugin. A hover over application allows you to put two photos on top of each other. One serious and one funny or creative.
When the patient hovers over the picture the second photo comes to the front, displaying the personality of the team member.
We did this with one of our dental website design clients and you’ll notice that the center graphic is a creative image not like the others. That is I hovered over it.
Potential patients want to know who works in your office and what type of people they are. Are they funny, serious, professional, all of the above?
And one last thought on this, make sure to update these bios periodically or as team members join and leave. It’s pretty lame to have an about the team page where all the employees listed have left the practice.
4. Integrate Social Media Plugins
Make it easy for your website visitors and patients to keep in touch by prominently featuring links to all your practice’s social media pages. Facebook, Instagram, TikTok, LinkedIn, and Google My Business all have messaging functionality. In the graphic you’ll notice the floating social media icons on the right hand side. These buttons are a super simple WordPress plugin.
Texting capabilities are a big deal in today’s hyper attention deficit life-styles. You want to include the ability for your patients to get ahold of you via messaging or text in as many places as possible.
Since the pandemic there have been a lot of dentists who launched a Webchat website service and or also a virtual consultation.
Why not add a “Speak With The Dentist” button on your About The Dentist page. The button could link to a Webchat plugin or a virtual consultation scheduling app.
5. Remember To Include A Call To Action
Potential patients who visit your About page are often far along in their decision-making process. After getting a first impression of your practice from a friend, your social media accounts, your Google My Business listing, they visit your website to learn more and see if you would be a good fit for them.
Help visitors know what to do next by providing a call-to-action in your About page.
A Call To Action (CTA) could be a link to your contact page, a calendar to schedule a free consultation, an offer for free whitening, or a newsletter subscription box.
In this article you’ll notice that I’ve included some graphics with links to free downloads and more information. These are examples of CTA’s
Whatever your CTA is, make it easy for current and potential patients to take the next step in building a relationship with your practice.
Need A New Dental Clinic Website?
By sharing how your unique history, team and practice culture allow you to help patients achieve lifelong dental health.
Even if your website doesn’t have all the bells and whistles, you can still create an effective and engaging About page. On the other hand if you need a new dental website with all the bells and whistles, check out this free website offer we’re currently running.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.