What do the best ranking dental practice websites have in common?
First, they showcase the culture and personality of the dental practice. Second, great dental practice websites focus on having great SEO.
This article will dive into what exactly the best ranking dental practice websites do to out-perform the competition. Here at My Social Practice, we have spent years studying what makes a dental practice stand out and how to convert online users into lifelong patients.
Potential patients use search engines to find a new dentist. Search engines like Google will put dental websites with relevant keywords at the top of the search results. To make sure that your dental website is ranking in the top results, you’ll want to include the right keywords in the copy of your website.
Any dentist can look up keywords on their own by using Google search themselves but a great place to start is to think “What are patients typing into the Google search bar?” and go from there. This includes keywords and key phrases like “Dentist near me” or “Dental practice in [insert city name here]”
Connect Your Dental Website, Social Media Pages, and Reviews Site
Dentists are working in a competitive field. With many dentists servicing the same city, it can be confusing to understand how to get new patients to find you. Ensure that your website has links to your dental Facebook and Instagram pages, and to your reviews sites like Google and HealthGrades.
Make it easy for patients to find your website from your social media pages and vice versa. Potential dental patients want to get a good look at your practices friendly culture and professionalism before making a call. Many patients will check out as many of your sites as they can before making a decision about you.
Functionally, the best ranking dental practice websites are responsive, seamlessly compatible with mobile devices, and load quickly. Great dental websites are designed to guide users to helpful information and ultimately, creates a strong call-to-action. Keep in mind that the most important page on your dental website is your homepage. Specifically, the information “above the fold” or before a user scrolls down.
Is the information that you want to give patients on your homepage before any scroll or click takes place? You don’t want potential patients to have to go searching for the information they are looking for. For example, your practice name, doctor’s name, contact information, and purpose needs to be “above the fold” on your dental website’s home page.