Pediatric Dentist Marketing Ideas You’ll Love in 2025
If you’ve been struggling to come up with a fresh, effective marketing plan for your pediatric dental office, you’re in the right place. This is our sweet spot—we love turning pediatric dental practices into local marketing superstars.
Whether you want to scrape the “plaque” off an outdated pediatric dental website, add some sparkle to your social media presence, or finally post those adorable kid-friendly videos you’ve been talking about, there are dozens of ways to connect with both parents and kids this year.
These updated marketing strategies are built for what’s working right now—so you can attract more families, keep your current patients engaged, and see more smiles in your office in 2025.
Table of Contents
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- Boost Your TikTok Presence
- Post Often to Instagram Reels
- Let Patients Do Your Pediatric Dentist Marketing for You
- Partner With Schools and Charities in Your Community
- Host a Giveaway
- Give Your Pediatric Website a Fresh Makeover
- Highlight Your Amazing Dental Team…Often!
- Boost Your Reputation to Drive More New Patient Calls
- Share Bite-Sized Oral Health Education
- Collaborate Locally to Boost SEO
- Dominate Google Maps Rankings
- Add Social Links to Your Google Business Profile
- Use Hyper-Local Hashtags & Geo-Tags to Get Found
- Add a Blog to Your Website and Keep It Active
- Collaborate With Local Businesses
- Create Way More Video Content
- Start Thinking GEO: Generative Engine Optimization for Pediatric Dentists
- Use AI Tools to Elevate Your Pediatric Brand
- Stay Visible in Google’s AI Overviews and AI Mode
- Use AI to Work Smarter in Pediatric Dentist Marketing
- Convert More Website Visitors With Annie AI (Your 27/7 Chat Superstar)
- Boost Your Pediatric Dental Website Rankings with Technical SEO
- Grow Faster with Paid Ads
1) Boost Your TikTok Presence
If you want parents (and their kids) to notice your pediatric dental practice in 2025, TikTok is still one of the best places to be. Parents are scrolling through short, funny, and educational videos daily—and the right content can put your office in front of thousands of local families.
TikTok’s algorithm favors engaging, watch-to-the-end content—so keep your social pediatric dental marketing quick, creative, and relevant. You can:
- Share fun dental facts or “Did You Know?” videos for kids.
- Hop on trending audio or challenges (especially ones parents are likely to find funny).
- Give quick behind-the-scenes tours of your kid-friendly office spaces.
- Create transformation videos—like “first visit jitters” to “big smiles” before-and-after shots.
Pro tip: Use local hashtags (e.g., #DallasDentist or #AtlantaKidsDentist) and a mix of general dental hashtags so TikTok knows to show your content to nearby families. Encourage patients to follow your page after appointments so your posts keep showing up in their feeds.
Need help getting started? Download our free TikTok & Instagram Reels Guide for Dentists and get step-by-step tips for filming, editing, and posting videos that parents actually want to watch.
Check out these great TikTok dentists and trendy content creators. Also, don’t miss our free TikTok and Instagram Reels ebook to get started creating your own catchy content today.
2) Post Often to Instagram Reels (and Give Threads a Try)
Instagram Reels is still one of the fastest ways to grow your pediatric dental practice’s reach—especially with parents aged 25–45. And with Instagram’s latest updates, Reels are now prioritized even more in the feed, so consistent posting is a must.
Reels work best when they’re short (7–20 seconds is the sweet spot for 2025) and grab attention in the first three seconds. You can repurpose TikTok videos for Instagram, but make sure to remove the TikTok watermark first to keep your reach high.
Ideas for Pediatric Dentistry Reels:
- Show off your waiting area’s kid-friendly touches—think toys, reading nooks, or play zones.
- Share quick tips for parents: “How to make brushing fun for a 4-year-old” or “The best toothbrush for tiny hands.”
- Film a “taste test” of the different flavors of prophy paste you offer.
- Use trending audio to address common fears kids have about the dentist, and how your team helps them feel comfortable.
- Debunk silly dental myths (kids love a good “myth busted” moment).
Pro tip: Use Instagram’s built-in captions and text overlays—most parents watch videos with the sound off while multitasking. And remember to tag your location so more local families see your content.
Side Note on Threads: If you’re already active on Instagram, consider repurposing some of your Reels ideas into short, text-based posts on Threads. It’s a low-effort way to keep your content circulating and connect with parents who prefer quick updates over videos.
3) Let Patients Do Your Pediatric Dentist Marketing for You
One of the most powerful pediatric dentist marketing strategies is to let your patients help tell your story. Parents trust other parents far more than they trust advertising—so when families share their own photos, videos, and positive experiences, it’s marketing gold.
Make it easy and fun for patients to participate:
- Host monthly or seasonal contests where families post a photo from their visit (with proper HIPAA consent).
- Create themed “photo spots” in your office with colorful backdrops and dental social signs.
- Celebrate milestones like “My First Tooth Fairy Visit” or “No Cavities Club” and encourage parents to snap a pic.
Simple questions work too. Record quick, lighthearted interviews in your office—like “Does pineapple belong on pizza?” or “Should you brush or floss first?” Short, engaging videos like this spark comments, which signals to social platforms to share your post with more people in your community.
You can also bust dental myths—kids love learning that not everything they’ve “heard” about the dentist is true. The more fun and shareable your content is, the more likely patients will spread it for you.
You can also bust dental myths—kids love learning that not everything they’ve “heard” about the dentist is true. The more fun and shareable your content is, the more likely patients will spread it for you.
Pro tip: Always ask yourself, “How can we make our patients the heroes in our marketing?” When you put them at the center of your pediatric dentist marketing, you’ll see your reach, engagement, and reputation grow—often faster than with paid ads.
4) Partner With Schools and Charities in Your Community
If you want your pediatric dentist marketing to have lasting impact, get involved where families already are—local schools and kid-focused charities. These partnerships position you as the go-to authority on children’s oral health while showing genuine care for your community.
Ideas for Schools:
- Sponsor a school event, reading night, or field day.
- Provide fun, branded giveaways like coloring books, fidget toys, or toothbrush kits.
- Offer a short classroom presentation on healthy smiles—bonus points if you bring a giant toothbrush and model teeth for demonstrations.
Ideas for Charities:
- Partner with child-focused organizations like Give Kids a Smile or Smiles For Life.
- Host a fundraiser—think 5k runs, toy drives, or food truck nights—and invite both patients and the public.
- Share your involvement on social media and your website to inspire others to join in.
Community outreach not only strengthens relationships, but it also builds organic word-of-mouth. Parents love supporting businesses that give back, and when they see you actively contributing, it makes them far more likely to choose your office over a competitor.
5) Host a Giveaway
Giveaways are a tried-and-true pediatric dentist marketing tactic because they’re fun, easy to enter, and shareable. They help you grow your social media following, boost engagement, and attract new families who may not have heard of your practice yet.
Prize ideas that parents and kids love:
- Gift cards to a local toy store or ice cream shop
- Family passes to a children’s museum or zoo
- Movie tickets for a new animated release
- A kid-friendly smartwatch or tablet
- Electric toothbrush kits for the whole family
Partner with local businesses to provide prizes—it builds relationships and doubles your exposure when both of you promote the contest. Keep the entry requirements simple: like your page, comment, or tag a friend. The easier it is, the more people will participate.
Pro tip: Post a short video of the prize reveal and the winner announcement to keep excitement high. Giveaways aren’t just about the prize—they’re about creating buzz around your brand.
6) Give Your Pediatric Website a Fresh Makeover
Even the best pediatric dentist marketing plan can fall flat if your website isn’t pulling its weight. Think of your site as your digital front door—it should be warm, inviting, and easy for both parents and kids to navigate.
A great pediatric dental website in 2025 should:
- Tell Your Story: Use updated team bios with friendly photos. Share quick, relatable stories—kids connect with characters, not credentials.
- Look Clean and Modern: Use bright, cheerful colors and clear navigation. If your practice has a theme, weave it into the design in a polished, not gimmicky, way.
- Be Mobile-First: More than 70% of parents will visit your site from their phone. A slow, clunky mobile site means lost patients.
- Integrate Social Media: Add clear links to your Instagram, TikTok, and Facebook pages so parents can get a feel for your personality and office vibe.
- Have HIPAA-Compliant Forms: Appointment requests and contact forms should be encrypted to protect patient information.
Pro tip: Keep your site active by posting blog articles and success stories regularly. Search engines love fresh content, and it gives you more material to share on social media. A modern, mobile-friendly, story-driven website is one of the highest-ROI investments in pediatric dentist marketing.
7) Highlight Your Amazing Dental Team…Often!
In dentistry, your team is just as important as your technology. Kids (and parents) remember the friendly assistant who made them laugh, the hygienist who gave them a cool toothbrush, or the receptionist who knew their name—often more than they remember the practice name itself.
Easy ways to spotlight your team:
- Celebrate birthdays, work anniversaries, and personal milestones with a quick photo or video.
- Post “day in the life” clips showing your team in action, from greeting patients to prepping for a cleaning.
- Share fun holiday moments—costume contests, office decorations, or silly themed days.
- Highlight hobbies and passions outside of work to help parents connect on a personal level.
When patients feel a personal connection to your team, they’re more likely to become loyal advocates. Plus, this kind of content is authentic, relatable, and performs well on social media.
Pro tip: Use short-form video for team spotlights. Even a 10-second clip of a team member sharing their favorite toothpaste flavor can get surprising engagement—and it’s a great way to humanize your pediatric dentist marketing.
8) Boost Your Reputation to Drive More New Patient Calls
No matter how parents hear about you, most will check your online reviews before booking. In pediatric dentist marketing, a strong review profile is one of the most important conversion tools you have.
Aim for a steady flow of fresh, positive Google reviews. A good benchmark is 40–50 five-star reviews for every less-than-perfect one to keep your overall rating above 4.8.
How to get more reviews:
- Ask at the right time—right after a great appointment when parents are most likely to say yes.
- Make it easy—send a direct review link via text or email.
- Get your whole team involved—front desk, assistants, and hygienists can all help.
Pro tip: Don’t waste time trying to remove a bad review—bury it with more good ones. Respond to every review, positive or negative, in a professional, HIPAA-compliant way. This shows parents you care and signals to Google that you’re active and trustworthy.
Positive reviews don’t just make you look good—they improve local SEO, help you rank higher on Google Maps, and create social proof you can share on your website and social media channels.
9) Share Bite-Sized Oral Health Education
Educational content is one of the easiest—and most effective—pediatric dentist marketing strategies. It positions you as a trusted resource for parents while giving you an endless stream of social media and blog topics.
Keep it short, friendly, and practical:
- Post “Quick Tip” videos like “How to make brushing fun for a 3-year-old.”
- Share seasonal reminders—like swapping out old toothbrushes every 3 months or packing tooth-friendly snacks for school lunches.
- Address common questions parents ask in your office (pacifiers, thumb sucking, fluoride safety, etc.).
Educational posts work best when they’re approachable, not lecture-y. Parents should feel supported, not judged. Consistently showing up with helpful tips keeps your name top-of-mind between visits and builds trust in your expertise.
Pro tip: Pair each educational tip with a photo or short video of your team. When advice comes from a friendly face, it feels more personal—and more shareable.
10) Collaborate Locally to Boost SEO
One of the most overlooked pediatric dentist marketing strategies is partnering with local organizations to earn quality backlinks. These inbound links tell Google your practice is credible and relevant—helping you rank higher in local search results.
How to do it:
- Write a short article for a local school’s newsletter or website on topics like “Healthy Lunchbox Snacks” or “Five Tips for Your Child’s First Dental Visit.”
- Offer to contribute oral health tips to community blogs, parenting sites, or local magazines.
- Collaborate with nearby kid-focused businesses (daycares, pediatricians, children’s gyms) and swap guest posts or social media shoutouts.
The key is to work with organizations that share your audience—families with young kids—and to link back to your own site in a natural way. Each relevant backlink strengthens your local SEO, making it easier for parents searching “pediatric dentist near me” to find you first.
Pro tip: Don’t just post and forget it—share your guest articles on your own social media channels to maximize visibility.
11) Dominate Google Maps Rankings
If parents can’t find you on Google Maps, you’re missing one of the biggest opportunities in pediatric dentist marketing. Showing up in the top 3 local results (the “map pack”) dramatically increases calls, website visits, and new patient bookings.
Steps to boost your Google Maps visibility:
- Fully complete your Google Business Profile (GBP) with accurate hours, services, and photos.
- Add local keywords like “pediatric dentist in [Your City]” to your GBP description.
- Post weekly updates to your GBP—photos, offers, events, or short tips.
- Collect and respond to Google reviews regularly.
- Keep your name, address, and phone number consistent across all online listings.
Pro tip: Use a Google Maps ranking tool to see where you show up in different parts of your city. Small improvements in your ranking radius can lead to big gains in new patient calls.
12) Add Social Links to Your Google Business Profile
Parents searching “pediatric dentist near me” want to see more than just your address and phone number—they want to get a feel for your personality before booking. Adding your Instagram, TikTok, Facebook, and YouTube links directly to your Google Business Profile (GBP) gives them an easy way to explore your practice.
How to add social links to GBP:
- Log into your GBP account via Google Search or the Google Maps app.
- Go to Edit Profile → Business Information → Contact.
- Choose the social platforms you want to add, then paste in your links.
- Save changes, and double-check that all URLs work on both desktop and mobile.
Google is now experimenting with AI-driven search results and “Overviews” that pull data from multiple sources, including social media. When your profiles are linked and active, you increase the chances that your photos, videos, and posts will appear in those AI-generated summaries.
Pro tip: Once your social profiles are linked, post regularly so your latest content is front and center when parents click through.
13) Use Hyper-Local Hashtags & Geo-Tags to Get Found
In pediatric dentist marketing, it’s not just about reaching more people—it’s about reaching the right people. Hyper-local hashtags and geo-tags help ensure your posts are seen by parents who actually live near your practice.
Hyper-Local Hashtags
Skip overly broad tags like #dentist (millions of posts) and go for location-specific ones like #AustinKidsDentist or #ChicagoPediatricDentist. Aim for hashtags with a few thousand to a few hundred thousand posts—enough activity to matter, but not so much that you’ll get buried instantly.
Geo-Tags
On Instagram, Facebook, and TikTok, always tag your city or neighborhood in posts and Stories. This tells the platform’s algorithm—and even Google—that your content is tied to a specific location.
Why this matters in 2025:
Search is changing fast. AI-powered search results, like Google’s “Overviews,” pull context from multiple online sources, including social posts with location data. The more your content is tied to your city or neighborhood, the more likely it is to appear in AI-curated local recommendations.
Pro tip: Keep a running list of your top-performing local hashtags, and reuse them consistently so you build momentum with the same audience.
14) Add a Blog to Your Website and Keep It Active
A well-maintained dental blog is still one of the most effective pediatric dentist marketing tools—only now it’s not just about ranking on Google’s search results. In 2025, blog content can also surface in AI-driven “Overviews,” voice search results, and chatbot-style answers from tools like ChatGPT or Google’s AI mode.
Why blogs still matter:
- Fresh, keyword-rich content boosts your organic search rankings.
- Blog articles can be repurposed into social media posts, email newsletters, and short-form videos.
- AI search engines often pull from well-written, locally relevant articles when generating answers.
Easy blog topic ideas:
- “What to Expect at Your Child’s First Dental Visit”
- “5 Ways to Make Brushing Fun for Kids”
- Seasonal tips: “The Best School Snacks for Healthy Teeth” or “Summer Smile Safety”
- Myth-busting posts (e.g., “Does Sugar-Free Gum Really Help Teeth?”)
Pro tip: Optimize blog posts for people first, AI second. Write in a natural, helpful tone, include location-specific keywords, and use clear headings. This makes your content appealing to both human readers and the AI models deciding what gets featured in search results.
15) Collaborate With Local Businesses
Partnerships with nearby businesses can give your pediatric dentist marketing an instant local boost. By teaming up with companies that share your target audience—like children’s gyms, toy stores, ice cream shops, or pediatricians—you tap into each other’s customer base and credibility.
Easy collaboration ideas:
- Swap social media shoutouts—feature their products or services, and have them highlight your practice.
- Co-host a family-friendly event, like a “Smile & Play” day at a local play center.
- Offer a small discount or freebie for customers referred by your partner business.
Why it works in 2025:
Social media algorithms and AI-powered search engines reward cross-engagement. When two local businesses tag each other, share content, and drive real-world traffic, it signals to both humans and algorithms that you’re part of the community’s trusted network.
Pro tip: Pick partners with an audience you genuinely want to reach. A few high-quality collaborations with businesses that parents already love will do far more for your brand than dozens of irrelevant ones.
16) Create Way More Video Content
Video is still king in pediatric dentist marketing—and now it’s more important than ever. Short-form videos (7–30 seconds) are not only favored by TikTok, Instagram Reels, and YouTube Shorts, but they’re also increasingly appearing in Google’s AI Overviews and other AI-powered search results.
Why this matters:
Search engines and social platforms are prioritizing video because it’s engaging, easy to consume, and tells a story quickly. If you’re not creating video, you’re missing out on visibility in both social feeds and search results.
Easy pediatric dental video ideas:
- Quick tips for parents (“2 tricks to get your toddler to brush longer”)
- Office tours that highlight kid-friendly touches
- Myth-busting clips (“Do baby teeth really matter?”)
- Before-and-after transformations (with permission)
- Fun team moments or holiday celebrations
Pro tip: Use captions—most videos are watched without sound. And don’t overcomplicate filming. A smartphone, good lighting, and a steady hand are all you need to produce videos that connect with parents.
Bonus for 2025: Tag your location in videos and use descriptive, keyword-rich captions. This not only helps on social media but also increases your chances of being featured in local AI-generated search answers.
17) Start Thinking GEO: Generative Engine Optimization for Pediatric Dentists
Search isn’t just about keywords anymore. Parents are turning to AI tools like Google’s AI Overviews, ChatGPT, and Perplexity to ask detailed health questions about their kids’ smiles. If your content isn’t optimized for Generative Engine Optimization (GEO), you could be invisible in these AI-powered summaries.
How to GEO-optimize your pediatric content:
- Write in the same friendly, clear tone you use when talking to parents in person.
- Answer specific questions like “When should my child have their first dental visit?” or “How can I help my child stop thumb sucking?” in a Q&A format.
- Use schema markup on your services, reviews, and FAQs so AI tools can easily interpret your site’s content.
- Highlight your unique approach to treating kids—comfort techniques, fun office experiences, or parent education programs.
AI search tools are curating answers. GEO helps ensure your answers get chosen.
18) Use AI Tools to Elevate Your Pediatric Brand
Strong pediatric dental branding doesn’t require a huge design budget anymore. With AI-powered creative tools in 2025, pediatric dentist marketing can be faster, more affordable, and more consistent than ever.
How to use AI for pediatric dental branding:
- Design custom social media graphics in Canva or generate playful, kid-friendly imagery with Midjourney.
- Create short, AI-assisted videos explaining common procedures like sealants or fluoride treatments, with friendly voiceovers or animated characters.
- Use AI to brainstorm themed marketing campaigns—like “Cavity-Free Summer” or “Superhero Smile Month”—then create matching visuals, captions, and flyers.
Consistent, polished visuals make your practice instantly recognizable, whether parents see you online, in a Google search result, or on a school event banner.
19) Stay Visible in Google’s AI Overviews and AI Mode
Google’s AI Overviews now appear above traditional search results, answering questions without requiring a click. If your content isn’t being pulled into those answers, your visibility could take a hit—even if your SEO is strong.
How to adapt pediatric dentist marketing for AI search:
- Target local, high-intent keywords like “pediatric dentist for toddlers in [Your City]” instead of just “pediatric dentist.”
- Post content AI can’t easily duplicate—your office culture, patient success stories, or behind-the-scenes looks at how you make kids comfortable.
- Keep a wide online footprint: update your Google Business Profile weekly, post videos, send newsletters, and stay active on social media.
- Structure service pages and FAQs so answers are short, scannable, and factual—making it easier for AI tools to pull them into summaries.
The goal isn’t just to rank—it’s to show up where parents are actually looking in 2025.
20) Use AI to Work Smarter in Your Pediatric Dentist Marketing
AI tools aren’t here to replace your creativity—they’re here to help you save time, brainstorm faster, and keep your marketing consistent. Whether you need blog topics, social media captions, or a quick graphic, AI can be your behind-the-scenes assistant.
Ways pediatric dentists can use AI right now:
- Social Media Captions: Use ChatGPT or similar tools to brainstorm post ideas, write captions in your brand’s voice, or add a fun twist like dental puns or kid-friendly rhymes.
- Blog Content: Draft blog outlines or first drafts for posts like “Tips for Your Child’s First Dental Visit” or “Healthy Snacks for a Cavity-Free Smile.” Then edit for accuracy and personality.
- Graphics & Images: Use Canva’s AI tools or Midjourney to create colorful, kid-friendly designs for posts, flyers, or school outreach.
- Campaign Brainstorms: Have AI suggest marketing campaign themes—then tailor them with your own expertise and local touch.
Pro tip: Always fact-check AI-generated content and add your unique brand personality. AI can give you a running start, but your expertise and warmth are what make the content resonate with parents.
21) Convert More Website Visitors with Annie AI (Your 24/7 Chat Superstar)
Your pediatric dentist marketing strategy isn’t complete without a way for curious parents to get answers—instantly. Sure, you’ve got phone calls, DMs, and emails, but today’s families want quick, convenient communication without having to wait on hold. That’s where live chat steps in.
Meet Annie AI, our friendly, always-on dental AI receptionist. Annie isn’t a boring chatbot that spits out canned replies—she chats naturally, answers common questions about your services, and guides parents toward booking that first appointment… all while keeping her tone warm and reassuring.
And if Annie doesn’t have the answer? She simply passes the conversation to your real team. That way, parents get instant responses when you’re busy with patients, and your front desk stays focused on delivering an amazing in-office experience.
Annie works 24/7, never calls in sick, and always remembers her script—making her one of the smartest, most cost-effective ways to turn casual website visitors into happy new patients.
Want to know more about how Annie AI works? Check out our Annie FAQ—it’s Lord of the Rings-themed, because even AI likes a good adventure.
22) Boost Your Pediatric Dental Website Rankings with Technical SEO
Great content gets you noticed, but without strong technical SEO, search engines might not even see it. Technical SEO is the behind-the-scenes work that ensures your pediatric dental website loads fast, works perfectly on mobile, and is easy for Google (and AI-powered search tools) to understand.
Technical SEO essentials for pediatric dentists:
- Fast load speeds so busy parents don’t bounce off your site.
- Mobile-first design since most parents will be browsing on their phones.
- Structured data (schema markup) for services, reviews, and FAQs to help search engines and AI assistants interpret your content correctly.
- Clean site structure with logical menus and internal links that make navigation effortless.
- Secure HTTPS encryption to protect patient data and boost trust.
When your site is technically sound, every blog, video, and social post you create will work harder for you—helping your practice appear higher in both traditional search rankings and AI-generated results.
23) Grow Faster with Paid Ads
Want to reach more local families fast? Paid advertising is one of the most powerful tools in pediatric dentist marketing—and now, My Social Practice offers full-service paid ad campaigns built just for dental practices like yours.
We handle everything for you through our Omnichannel Programmatic Dental Advertising Solutions, targeting the right parents, at the right time, on the right platforms.
Here’s what we offer:
- Search (PPC) Ads that put you at the top of Google when someone searches “pediatric dentist near me.”
- Display Ads with colorful, eye-catching visuals across websites and apps parents already use.
- Social Ads on Instagram, Facebook, and TikTok to build awareness and attract new patients.
- Review Ads that highlight glowing testimonials from happy parents.
- Video Ads before or during YouTube content to showcase your kid-friendly office.
- Native Ads that blend seamlessly into the articles parents are reading.
- CTV/OTT Ads streaming on platforms like Hulu, Roku, and other smart TV apps.
We’ll match your ads with high-converting landing pages, track every lead, and optimize for the best results. You could try to juggle all the ad platforms yourself… or you could let us do the heavy lifting while you focus on creating healthy, happy smiles.
Pediatric Dentist Marketing That Stays Ahead of the Curve
Marketing your pediatric dental practice in 2025 means more than posting on social media or keeping your website updated—it’s about staying ahead of constant changes in technology, search algorithms, and patient expectations. From AI-powered search results to new social media formats, the digital landscape is evolving faster than ever.
That’s where My Social Practice comes in. We keep our finger on the pulse of:
- Google’s latest algorithm updates so your website and Google Business Profile stay competitive.
- Trends in AI and emerging technology to ensure your content shows up where parents are searching—whether in traditional search results or AI-generated summaries.
- Marketing best practices for building trust, growing your patient base, and standing out in your local community.
When you work with us, you’re not just getting a marketing provider—you’re getting a partner who’s committed to keeping your practice ahead of the curve, year after year.
Ready to see more happy, healthy smiles in your chairs? Let’s build you a pediatric dentist marketing strategy that works right now and keeps working as the industry evolves.
Frequently Asked Questions
What are some marketing challenges for pediatric dentists?
Reaching your target audience as a pediatric dentist can be a bit of a balancing act. You want kids to see your messaging, but parents are the ones most likely to engage. Some pediatric dentist marketing ideas include posting giveaways on your dental social media that target parents of young children, making videos about oral hygiene tips for kids, and showing off any fun elements of the inside of your practice like video games in the lobby or eye-catching art in patient rooms.
How do I advertise my pediatric dental services?
Modern advertising for pediatric dentists involves a mix of paid and unpaid marketing efforts. You can effectively advertise your pediatric practice by sponsoring local events, sending out paper mailers when new residents move in, and investing time in your online presence. Focus on your pediatric dental website design, and regular social media posting, and try running paid local ads on Google and Google Maps to boost your location on SERPs (search engine results pages).
How do pediatric dentists find new clients?
One of the best ways to get new pediatric clients is through word-of-mouth referrals. Encourage your current patients to leave positive online reviews, and focus on pediatric dentist SEO efforts. The more your practice shows up online, the more leads you’ll get. Even simple things like uploading photos of your practice to Google or registering to online directories will improve your search rankings, leading to more new patients. As local residents search for a pediatric dentist nearby, your name should be at the top of the list.
How can I use TikTok as a pediatric dentist?
You may be surprised to learn that pediatric dentist social media marketing on TikTok is a great way to market your practice. Successful pediatric dentists on TikTok use a combination of trending audio, helpful information, silly videos, and before and after photos to engage with their audience. To get the most out of TikTok, feature your practice’s strong points, post videos often, copy current trends, and use relevant hashtags. TikTok can be a powerful tool in your arsenal.
How should pediatric dentists use Facebook?
Like other areas of your online presence, your practice’s Facebook page should be playful yet professional, and updated often. Facebook ideas for Pediatric dentists that we love include hosting giveaways, sharing fun imagery, spotlighting team members, posting an office tour, and hosting a Q&A on Facebook Live. You can also include fun props in your practice and invite patients to take a photo to share on Facebook. And don’t forget to respond to Facebook comments and messages in a timely manner.
About the Author: Adrian Lefler, CEO of My Social Practice, is a seasoned expert in the dental marketing industry with 14 years of experience. He is widely recognized for his engaging and informative presentations. Based in Suncrest, Utah, Adrian shares his life with his wife, four children, and a lively mix of pets. My Social Practice is a leading dental marketing company, and Adrian is passionate about helping dental professionals succeed in this dynamic field.


