Table of Contents
- Local SEO for Dentists And Social Media Have Merged
- A Huge Dental Marketing Opportunity For Your Practice
- How To Get More Google Reviews So ‘You’ Get The Calls
- 7 Slides Outline Dental SEO And Social Media Story
- Tip 1: It’s About Mindset First, Tools Second
- Tip 2: Site Architecture Is Important
- Tip 3: Embrace Content Marketing
- Content Marketing and Local SEO for Dentists
- Dentist Marketing On TikTok: 4 Video Ideas To Do This Week
- 6 Reasons Custom Dental Graphic Design Improves Practice Growth
- 3 Funny Instagram Dental Marketing Reels Ideas To Do With Your Team
Local SEO for Dentists And Social Media Have Merged
Rapidly, an era in dental marketing and orthodontic marketing is drawing to a close.
But, search engines are no longer fooled by keyword snippets and random links generated by SEO companies to deceptively boost search results. The days of dental digital marketing shortcuts are over.
Andrew Herrault, Connective Insights’ lead strategist, said:
"SEO used to easily game the system… buy links, submit to link wheels and directory blasts, keyword stuff, and hide on-page text. Those were all viable techniques during the SEO heyday, techniques that brought thousands of visitors to sites that were undeserving. Those tactics didn’t bring value to the customer… and were generally bad for the business world.”
A Huge Dental Marketing Opportunity For Your Practice
Today, more than ever, it’s incumbent upon YOUR PRACTICE to participate in sharing content that strengthens patient relationships and provides value to prospective new patients. That’s the “real” engagement and value that Google and other search engines are looking for, which can be done by learning local SEO strategies.
Now, it’s not just a suggestion for dental SEO and social media marketing. It’s a requirement.
How To Get More Google Reviews So ‘You’ Get The Calls
Two things… Be amazing INSIDE your practice and be amazing ONLINE.
First, as Seth Godin suggests below, the best way to get online traffic is to deserve it.
In your morning huddle each morning, identify 3 or 4 of your very “best” patients. What I mean by that is patients who have been coming to your practice for a long time and absolutely love you.
Kindly ask them if they would be willing to take 5 minutes and leave you a review on Google.
To make the process even more simple, use out google review tool, to help them immediately do that right inside your practice, right then, on their cell phones, while they are sitting in the chair.
We make it easy!
7 Slides Outline Dental SEO And Social Media Story
Over the past several months, each time we have opportunities to speak to dental and orthodontic practices, these slides have been part of our presentation…
Tip 1: It’s About Mindset First, Tools Second
Start positioning your practice marketing efforts for long-term success by breaking out of ineffective, mass marketing thinking. As search algorithms continue to evolve and improve, those practices consistently producing and sharing valuable content with small, highly targeted evangelists will be those rewarded with the best organic search results.
And who are your greatest evangelists? Your valued patients.
Enable them to help spread your practice story.
Tip 2: Site Architecture Is Important
Although success isn’t about tools, the structure of the tools you do use is important. Do you still have an old, legacy “Web 1.0” website? If so, don’t feel bad… You’re not alone.
But such sites make it much more difficult for search engines to find the content you publish there. Invest in a new dental website with all of the latest functionality. Take advantage of our dental website offer.
Tip 3: Embrace Content Marketing
When Matt Cutts, Google’s chief search guru, was asked this summer by a friend of mine what the #1 thing is that a company can do to improve their search engine ranking and link building, his answer was amazingly simple. He said, “Post useful content.”
Content marketing is here to stay in one form or another. The practices that understand it—then participate in and leverage it—will be the ones that reap marketing success over the long haul.
Content Marketing and Local SEO for Dentists
We help practices start achieving greater benefits of effective SEO using social media. And with our help, you can do it in 10 minutes a day. Here’s how:
> When Empowered To Participate, You’re Effective
Your practice’s honest, transparent participation is what makes content marketing effective. We provide the online tools and in-practice printed materials you need.
> Remarkable, Creative Content
Great content engages, provides value, shares business culture, boosts clout, demonstrates passion, and strengthens relationships. Search engines love it too. We provide that to you each day, without taking over your voice.
> Consistency That Ensures Success
When social media marketing is fast and easy you become consistent. Our support makes that possible and affordable. You need not do it alone.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental marketing team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of dentist SEO or our dental SEO service, please schedule a complimentary consultation. And, don’t forget to read our Google reviews.
Top image by Flickr user Chad Kainz used under Creative Commons Attribution-Sharealike 4.0 license. Image cropped and modified from original.